Bob Sullivan wrote:

>A testimony to why Kodak didn't take digital seriously...

Living in Rochester at the time, and having many friends who worked at
Kodak, I got a front seat view of the catastrophe-in-slow-motion that
was Kodak's handling of digital. They certainly knew of its potential
and rightly thought it would take over some day. Heck, they led the
field in the 90's. I think, in fact, they'd have been better off –
which is to say they'd have put a lot more effort into digital – if
they *hadn't* been leaders at that time. But because of their
dominance of film and their expertise in digital, they seemed to think
they were in control; that if they dragged their feet on digital they
could slow down the whole marketplace and thus the world's transition
to digital. They really couldn't conceive of the rest of the world
simply moving on and leaving them behind.

(Also, I really suspect that their last couple of CEO's simply
regarded Kodak as doomed and concentrated their efforts on lining
their own pockets before the company went under.)
 
-- 
Mark Roberts - Photography & Multimedia
www.robertstech.com





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