> On Apr 6, 2016, at 9:44 PM, Mark Roberts <[email protected]> wrote:
> 
> … The only interpretation that makes sense is "Order now and you'll
> probably get it some time around this date". ...
> 

I think it means, “Order it now. This is about the time we will start to have 
them available to ship, first-come first served.” I.e., an estimate based on 
when they have it, not based on when they have it plus some additional shipping 
time which will vary according to shipping method, distance, spring snow 
storms, etc.

But the other point you make is interesting as well. Lets say that they* expect 
to get one pallet-load of K-1 bodies every week, starting on April 15.  If 
they* have pre-orders for two pallets-full of the K-1 and know they will only 
be receiving one pallet in their first delivery on 15 April, do they advertise 
an availability of 15 April? Or is it a more dynamic process whereby they try 
to give updated accurate estimates to the ones who ordered from the second or 
third or fourth pallet? Or do they wait to start shipping until they have 
enough stock to fulfill x percentage of the preorders?  I suspect that both the 
manufacturer/distributor and the retailer would rather have a full inventory 
ready to meet demand, rather than having a slow trickle of orders fulfilled.

* (where they = B&H, Adorama, or any other large store)

stan
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