On 1/20/2022 8:14 PM, Daniel J. Matyola wrote:
A company can't just "get someone" to sell its products. It has to
actively promote the products and develop partnerships with retailers and
distributors. Ricoh does that with copiers; why can't it do that with its
cameras?
I suspect I misunderstood your post regarding what are they thinking.
The market has moved towards online shopping anyway, camera stores are
on the decline, and box stores don't want to sell low volume expensive
stuff. They are into Canon Rebels and lower, not Pentax K3 class cameras
and higher.
The nice thing about selling online is that inventories can be kept very
small. If Pentax were going to get themselves into Best Buy as an
example, they would have to put close to a thousand of each model camera
they wanted to sell, along with the same number of lenses into the
system just to have a demo product in each store, presuming they went
into every Best Buy store. Add to that, some inventory in each store so
there is something for the store to sell, and it adds up to several
thousand units just sitting hoping for a buyer.
That's an expensive gamble.
It was a necessary evil before online shopping existed.
Or, they can do all their selling direct to their customers online,
where most people are shopping anyway and drop inventories to
practically zero.
They can use the money they save on dead inventory to advertise heavily,
something they will have to do for this strategy to work.
bill
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