Perhaps Ricoh sees a future in selling more expensive customized models
with a variety of themes, designs and colors but with the same machine
inside.
This would be similar to what Casio is doing with their G-shock watches,
likely being under pressure due to the smart watch revolution.
Leica has been following such marketing strategy as well
to a limited extent.

Henk

Op vr 21 jan. 2022 om 02:43 schreef Larry Colen <[email protected]>:

>
> https://petapixel.com/2022/01/20/ricoh-to-stop-mass-producing-cameras-sell-direct-to-consumer-only/
>
> As of April 1, 2022 (no fooling) Ricoh will stop selling Pentax and GR
> branded cameras through the distribution network and will only sell through
> their own website and branded stores.
>
> Meanwhile Petapixel had a review of the 21/2.4 saying it’s a great lens,
> it’s too bad that the K-1 mkII sucks.
>
> --
> Larry Colen
> [email protected]
>
>
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