Coke's not a bad PPP either!

Shaun.

-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]]On
Behalf Of Simon King
Sent: Wednesday, 17 July 2002 8:47 PM
To: '[EMAIL PROTECTED]'
Subject: RE: How many Big Macs to an LX?

Hi Collin
>was just a joke, initially, but it turns out that it's actually a very
>good measure of the relative strengths of currencies, indicating that

That's why I used it (another PPP is the Mars bar - but that's out of
favour)
So how many Big Macs in a MZ-S in Norway (is that where "no" is?)

Cheers,
Simon



-----Original Message-----
From: Tom Ivar Helbekkmo [mailto:[EMAIL PROTECTED]]
Sent: Wednesday, 17 July 2002 4:06 PM
To: [EMAIL PROTECTED]
Subject: Re: How many Big Macs to an LX?


"Collin Brendemuehl" <[EMAIL PROTECTED]> writes:

> [...] One step above hunger. [...] tasteless piece of "food". [...]

Yeah, sure.  However, getting off the political soap box for a moment,
we get to the fun part:

> #3. What's the Big Mac exachange rate?  Is it 1 US:2 Can:3.5 UK, etc?

It's actually very well defined.

We're talking burgernomics, a field rich in tradition since being
introduced by the reporting staff of "The Economist".  The underlying
theory is that of purchasing-power parity (PPP), where one compares
the price of a standard basket of goods in different countries, on the
assumption that its real, underlying value is the same in any country.
You can then ask questions like "how many hours must a person work to
earn enough to buy this?", or "is the currency of nation A undervalued
or overvalued based on PPP?".

The idea that the folks at "The Economist" came up with, a couple of
decades ago, was that with MacDonalds having a presence in so many
countries, the basket of goods could be reduced to a Big Mac.  This
was just a joke, initially, but it turns out that it's actually a very
good measure of the relative strengths of currencies, indicating that
the Big Mac constitutes a representative basket of goods, and that
comparing the prices of other goods in "number of (local) Big Macs"
can give better results than, say, converting to USD at the current
exchange rates...

See <http://www.economist.com/markets/Bigmac/index.cfm> for more info
and explicit answers, in tabular form, to #3.  Specifically, note the
April 25th update, which predicted the current fall of the dollar.  ;-)

-tih
--
Popularity is the hallmark of mediocrity.  --Niles Crane, "Frasier"
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