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http://www.cjrdaily.org/archives/001466.asp

Hidden Angle: Dept. of I Don't Watch It, But I Wouldn't Like It If I Did
Columbia Journalism Review
April 25, 2005

Imagine the reaction if President Bush nominated a Secretary of Defense
who proclaimed, in the Sunday New York Times, that she doesn't really pay
much attention to the military.

Well, yesterday brought us an equivalent. While the Corporation for Public
Broadcasting (CPB) admittedly falls a little further down the pecking
order of national priorities than the Pentagon, Ken Ferree, the new acting
president of CPB, told the Times' Deborah Solomon this weekend that he
doesn't really know (or seem to care) much about PBS and NPR -- entities
whose funding he now oversees.

The CPB, of course, is responsible for allocating funds not only for NPR
and PBS, but also Public Radio International. In an interview yesterday in
the New York Times Magazine, Ferree, when asked what PBS shows are his
favorites, admitted that "I'm not much of a TV consumer." He then tossed
off some of names of a few PBS staples, like "Nova" and "Masterpiece
Theater" before admitting "I don't know." Ferree has also apparently tuned
in once or twice to the "Newshour with Jim Lehrer," because he confides to
Solomon that "the Lehrer thing" is "slow."

And it just keeps getting better. Asked if he perhaps prefers listening to
NPR to watching PBS, he states flatly: "No. I do not get a lot of public
radio for one simple reason. I commute to work on my motorcycle, and there
is no radio access."

Excuse me? Anyone want to inform the president of the CPB that NPR
broadcasts throughout the day (and on weekends!), not just during the time
he's straddling that hog?

While this jaw-dropping obliviousness is unlikely to make Ferree a popular
figure among his employees, they've got some company. Ferree has long
aroused the ire of media activists due to the pivotal role he played in
the FCC's attempt to relax media consolidation rules in 2003.

Until the CPB gig came along in March, Ferree was head of the FCC's media
bureau, a position to which Powell appointed him in 2001. While there,
Ferree was assigned the task of putting together the commission's
ill-fated attempt to demolish restrictions banning newspaper/television
cross-ownership in single markets, and to encourage consolidation of media
conglomerates across the country. The proposed rule changes caused a
massive outcry from private citizens, with over 3 million Americans
writing the FCC to voice their opposition to the plan. Despite this,
Powell and Ferree pressed on, refusing to schedule public hearings on the
topic, which Ferree dismissed as little more than "an exercise in
foot-stomping." A federal court eventually shot down the FCC's plan.

Given Ferree's disdain for public opinion, it's no surprise that Chellie
Pingree, president of the activist group Common Cause, labeled him
"dismissive of the public interest obligations of broadcasters," and "an
unlikely choice to steer CPB in a way that would protect public
broadcasting's editorial independence."

Ferree's appointment comes on the heels of the dismissal of Kathleen A.
Cox, who left after only nine months CPB's president. Her departure was
announced just a few weeks after conservative groups and some members of
the Bush administration protested an episode of PBS's "Postcards From
Buster," a children's cartoon, which made incidental reference to a mother
and her lesbian partner.

PBS caved and pulled the episode in the face of the criticism. One wonders
how Ferree would have handled that one, since, as we've learned, he
doesn't actually watch public television. On top of that, he appears to
have little concern for what the public does or doesn't want from its
taxpayer-supported media.

--Paul McLeary

------------

http://tinyurl.com/azupt

New York Times
May 2, 2005

Republican Chairman Exerts Pressure on PBS, Alleging Biases
By STEPHEN LABATON, LORNE MANLY and ELIZABETH JENSEN

WASHINGTON, May 1 - The Republican chairman of the Corporation for Public
Broadcasting is aggressively pressing public television to correct what he
and other conservatives consider liberal bias, prompting some public
broadcasting leaders - including the chief executive of PBS - to object
that his actions pose a threat to editorial independence.

Without the knowledge of his board, the chairman, Kenneth Y. Tomlinson,
contracted last year with an outside consultant to keep track of the
guests' political leanings on one program, "Now With Bill Moyers."

In late March, on the recommendation of administration officials, Mr.
Tomlinson hired the director of the White House Office of Global
Communications as a senior staff member, corporation officials said. While
she was still on the White House staff, she helped draft guidelines
governing the work of two ombudsmen whom the corporation recently
appointed to review the content of public radio and television broadcasts.

Mr. Tomlinson also encouraged corporation and public broadcasting
officials to broadcast "The Journal Editorial Report," whose host, Paul
Gigot, is editor of the conservative editorial page of The Wall Street
Journal. And while a search firm has been retained to find a successor for
Kathleen A. Cox, the corporation's president and chief executive, whose
contract was not renewed last month, Mr. Tomlinson has made clear to the
board that his choice is Patricia Harrison, a former co-chairwoman of the
Republican National Committee who is now an assistant secretary of state.

Mr. Tomlinson said that he was striving for balance and had no desire to
impose a political point of view on programming, explaining that his
efforts are intended to help public broadcasting distinguish itself in a
500-channel universe and gain financial and political support.

"My goal here is to see programming that satisfies a broad constituency,"
he said, adding, "I'm not after removing shows or tampering internally
with shows."

But he has repeatedly criticized public television programs as too liberal
overall, and said in the interview, "I frankly feel at PBS headquarters
there is a tone deafness to issues of tone and balance."

Pat Mitchell, president and chief executive of PBS, who has sparred with
Mr. Tomlinson privately but till now has not challenged him publicly,
disputed the accusation of bias and was critical of some of his actions.

"I believe there has been no chilling effect, but I do think there have
been instances of attempts to influence content from a political
perspective that I do not consider appropriate," Ms. Mitchell, who plans
to step down when her contract expires next year, said Friday.

Robert Coonrod, who stepped down as corporation president in July 2004,
has known Mr. Tomlinson about 20 years and considers him a good friend. "I
believe that his motives are exactly what he says they are," he said. Mr.
Tomlinson is "trying to help the people in public broadcasting understand
why some people in the conservative movement think PBS is hostile to them
and, two, imbue public broadcasting with the notion of balance because he
thinks that long term it's a winner in getting Congressional support."

"Whether people like the way he goes about it or not is a different
issue," Mr. Coonrod added.

Though PBS's ratings have stabilized lately after several years of
decline, the network has faced criticism that much of its programming -
shows like "Antiques Roadshow" and "Masterpiece Theater" - is little
different from what can be found on cable television. Though a huge
bequest to National Public Radio from the estate of Joan Kroc, widow of
the founder of McDonald's, has furthered the independence of public radio,
corporate support and state financing for public television have slipped
in recent years, making the nearly $400 million in federal money annually
funneled through the corporation increasingly important.

Nor have administration officials and lawmakers been shy about challenging
certain programming. Education Secretary Margaret Spellings, for example,
earlier this year publicly denounced a program featuring a cartoon rabbit
named Buster who visited a pair of lesbian parents.

The corporation is a private, nonprofit entity financed by Congress to
ensure the vitality of public television and radio. Tension is hardwired
into its charter, where its mandate to ensure "objectivity and balance" is
accompanied by an exhortation to maintain public broadcasting's
independence. Mr. Tomlinson said that in his view, objectivity and balance
meant "a program schedule that's not skewed in one direction or another."
Some corporation board members say that complaints about ideological
pressure are premature.

Beth Courtney, president and chief executive of Louisiana Public
Broadcasting and one of three non-Republicans on the nine-member board,
said there had been no chilling of journalistic efforts. "What we should
look for are the real actions," she said. "We shouldn't speculate about
people's motivations."

But Mr. Tomlinson's tenure has brought criticism that his chairmanship has
been the most polarizing in a generation. Christy Carpenter, a Democratic
appointee to the board from 1998 to 2002, said partisanship was
"essentially nonexistent" in her first years. But once Mr. Tomlinson, a
former editor in chief of Reader's Digest, joined in September 2000 and
President Bush's election changed the board's political composition, the
tenor changed, she said.

"There was an increasingly and disturbingly aggressive desire to be more
involved and to push programming in a more conservative direction," said
Ms. Carpenter, who is now a vice president of the Museum of Television and
Radio. One of the more disturbing developments, she added, was a "very
vehement dislike for Bill Moyers."

It is not a shock that Mr. Moyers's work exercised Mr. Tomlinson. He is a
reliable source of agitation for conservatives, who complain that "Now"
under Mr. Moyers (who left the show last year and was replaced by David
Brancaccio) was consistently critical of Republicans and the Bush
administration. Days after the Republicans gained control of the Senate in
the 2002 elections, Mr. Moyers - an aide in the Lyndon B. Johnson
administration and a former newspaper publisher who has been associated
with PBS since the 1970's - said the entire federal government was "united
behind a right-wing agenda" that included "the power of the state to force
pregnant women to give up control over their own lives."

In December 2003, three months after he was elected chairman, Mr.
Tomlinson sent Ms. Mitchell of PBS a letter outlining his concerns. " 'Now
With Bill Moyers' does not contain anything approaching the balance the
law requires for public broadcasting," he wrote.

Shortly after, Mr. Tomlinson hired a consultant to review Mr. Moyers's
program; one three-month contract cost $10,000. The reports Mr. Tomlinson
saw placed the program's guests in categories like "anti-Bush,"
"anti-business" and "anti-Tom DeLay," referring to the House majority
leader, corporation officials said. The reports found the guests were
overwhelmingly anti-Bush, a conclusion Mr. Moyers disputed.

Mr. Moyers said on Friday that he did not know a content review was
undertaken but that he was not surprised. "Tomlinson has waged a
surreptitious and relentless campaign against 'Now' and me," he said,
dismissing complaints that he is biased. Mr. Moyers left "Now" to write a
book but is back on public television as host of the series "Wide Angle."

Mr. Tomlinson said he conducted the content review on his own, without
sending the results to the board or making them public, because he wanted
to better understand complaints he was hearing without provoking a storm.
"If I wanted to be more destructive to public broadcasting but score
political points, I would have come out with this study a year and a half
ago," he said.

Recently, PBS refused for months to sign its latest contract with the
corporation governing federal financing of national programming, holding
up the release of $26.5 million. For the first time, the corporation
argued that PBS's agreeing to abide by its own journalistic standards was
not sufficient, but that it must adhere to the "objectivity and balance"
language in the charter. In a January letter to the leaders of the three
biggest producing stations, in New York, Boston and Washington, the deputy
general counsel of PBS warned that this could give the corporation
editorial control, infringing on its First Amendment rights and possibly
leading to a demand for balance in each and every show.

The corporation said it had no such plans, and the contract was finally
signed about a month ago.

Mr. Tomlinson did help get one program, "The Journal Editorial Report," on
the air as a way of balancing "Now." Ms. Mitchell backed the program, but
public broadcasting officials said Mr. Tomlinson was instrumental in
lining up $5 million in corporate financing and pressing PBS to distribute
it.

Public television executives noted that Mr. Gigot's show by design
features the members of the conservative editorial board of The Wall
Street Journal, while Mr. Moyers's guests included many conservatives,
like Ralph Reed, former head of the Christian Coalition; Richard Viguerie,
a conservative political strategist; and Grover Norquist, president of
Americans for Tax Reform.

Mr. Tomlinson said that it was his concerns about "objectivity and
balance" that led to the creation of a new office of the ombudsman at the
corporation to issue reports about public television and radio broadcasts.
But the role of a White House official in setting up the office has raised
questions among some public broadcasting executives about its
independence. In March, after she had been hired by the corporation but
was still at the White House as director of the Office of Global
Communications, Mary Catherine Andrews helped draft the office's guiding
principles, set up a Web page and prepare a news release about the
appointment of the new ombudsmen, officials said.

Ms. Andrews said she undertook the work at the instruction of top
officials at the corporation. "I was careful not to work on this project
during office hours during my last days at the White House," she said.

Mr. Tomlinson has also occasionally worked with other White House
officials on public broadcasting issues. Last year he enlisted the
presidential adviser Karl Rove to help kill a legislative proposal that
would change the composition of the Corporation for Public Broadcasting's
board by requiring the president to fill about half the seats with people
who had experience in local radio and television. The proposal was dropped
after Mr. Rove and the White House criticized it.

Mr. Tomlinson said he understood the need to reassure liberals that the
traditions of public broadcasting, including public affairs programs, were
not changing, "that we're not trying to put a wet blanket on this type of
programming."

But his efforts to sow goodwill have shown that what he says he tries to
project is sometimes read in a different way. Last November, members of
the Association of Public Television Stations met in Baltimore along with
officials from the corporation and PBS. Mr. Tomlinson told them they
should make sure their programming better reflected the Republican
mandate.

Mr. Tomlinson said that his comment was in jest and that he couldn't
imagine how remarks at "a fun occasion" were taken the wrong way. Others,
though, were not amused.

"I was in that room," said Ms. Mitchell. "I was surprised by the comment.
I thought it was inappropriate."


Stephen Labaton reported from Washington for this article, Lorne Manly
from New York and Elizabeth Jensen from Columbus, Ohio.

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