The first section of today's (12/13/08) Wall Street Journal has two fine examples for those of you teaching irony.

The full page ad on the back of the section is headlined: "HERE'S TO LESS" and the advertiser is -- wait for it -- De Beers diamonds.

The full page ad on page 5 is for An Executive Conference titled "ECO : nomics", subtitled CREATING ENVIRONMENTAL CAPITAL at the BACARA RESORT in Santa Barbara, California. Among others Boone Pickens, Alan Mulally CEO of Ford, and Al Gore will participate.

For those not struck by irony, you can request an invitation to the above at ECOnomics.wsj.com.

Gene Coyle
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