http://online.wsj.com/article/SB124329128994052323.html
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After years of starring in rap-music lyrics and videos, "bling" is
losing its ring.

The recession is cramping the style of hip-hop artists and wannabes --
many of whom are finding it difficult to afford the diamond-encrusted
pendants and heavy gold chains they have long used to project an aura
of outsized wealth.

In an attempt to keep up appearances, celebrity jewelers say rappers
are asking them to make medallions with less-precious stones and
metals. Some even whisper that the artists have begun requesting cubic
zirconia, the synthetic diamond stand-in and QVC staple.

Hip-hop luminaries with the cash to keep it real are appalled. Bling
aficionados fret that the art of "ice" is being watered down.

New Orleans rapper Lil Wayne is often credited with coining the term
'bling' to refer to outrageous jewelry.

Rapper 50 Cent has relished the chance to accuse his musical
adversaries of not glittering like gold. During a radio interview, the
artist, whose real name is Curtis James Jackson III, taunted rapper
Rick Ross for wearing faux and rented jewelry. "Everything that you
see has to absolutely be fake," said Mr. Jackson. Rick Ross, whose
real name is William Leonard Roberts II, has denied the claims. Mr.
Jackson didn't return requests for comment.

[....]

"When I was wearing a big rope, it was a symbol that I was one of the
elite," says Mr. Hall, whose 1990 hit "Just a Friend" is enjoying a
renaissance on iTunes after being featured in a Heineken beer
television ad. "These kids think size matters, but they be lyin'. It
just makes them look silly."

Both Mr. Smith and Mr. Hall had planned to sell their pieces for
charity last fall in an auction titled "Hip Hop's Crown Jewels." But
in a sign of bling's fading shine, Phillips de Pury & Co. postponed
the auction to March and then canceled it altogether due partly to
insufficient interest from buyers.

>From the dawn of rap music three decades ago, hip-hop artists have
festooned themselves with gaudy ornaments to signify that they have
risen above humble origins to become ghetto royalty.

English-American trailblazer Slick Rick sported a diamond-studded eye
patch, portraying himself as the "Black Liberace," while the three
members of Queens, N.Y.-based Run-D.M.C. rocked gold rope chains that
seemed thick enough to hold a real anchor.

To be sure, phony or inferior ice has been around as long as rappers'
traditional standard gear of two-turntables-and-a-microphone. But with
Internet piracy cutting into musicians' record sales and the recession
shrinking attendance for live shows, jewelers say the ersatz stuff has
never been more widespread.

"Times are hard, ain't nobody rocking it like that anymore," says
rapper and record executive Bryan "Birdman" Williams, who co-founded
Cash Money Records in New Orleans in the early 1990s with his brother,
Ronald "Slim" Williams. The independent label has sold more than 45
million albums.
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