I like his example of a 90% completed bridge.  The owner still will 
disregard the sunk costs, but will see the decision as to whether to build 
a bridge for 10% of the normal cost.  The response will be the same whether 
or not the builder has already committed money to the project or not.

 -- 
Michael Perelman
Economics Department
California State University
Chico, CA 95929

Tel. 530-898-5321
E-Mail michael at ecst.csuchico.edu
michaelperelman.wordpress.com
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