Jim Devine wrote:
Check out this great piece by Carl Davidson on the joint project of
Mondragon and the United Steel Workers to create worker-owned and -run
coops in the U.S.  Such good news about an alternative, pro-worker way
to grow our economy out of this recession:

http://beavercountyblue.org/2009/11/04/steelworkers-seek-job-creation-via-worker-owned-factories/

Critique of Anthropology, Dec 1999; vol. 19: pp. 379 - 400

The Mondragón Model as Post-Fordist Discourse: Considerations on the Production of Post-Fordism

by Sharryn Kasmir

This article is intended as a contribution to the ethnography of con- temporary capitalism. I analyze the case of the Mondragón cooperative model and consider what its international fame tells us about the regime of post-Fordism. I explore the constitution of the Mondragón model through the singular discourse of labor–management cooperation. I show how the model is produced by the discursive practices of omission and decontextualization. Mondragón can only be constructed as an alternative to and critique of capitalism if (1) workers’ experiences are erased; (2) politics are marginalized; and (3) the cooperatives are de-territorialized from the global economic context. By pro- viding the missing contexts, I offer a competing narrative, portraying cooperation as a class-interested discourse that undermines workers’ power. My account of how the Mondragón model was produced is a revealing case of the production of global capitalist discourses in a period of economic and ideological shifts to post-Fordism.

"Visit Mondragón and other cooperatives in Spain with a group of North Americans concerned about the future of our economies. Corporate restructuring, changes in technology, trade policy and global competition continue to result in absentee-owned manufacturing facilities moving to lower-wage states and third-world countries. Join other North Americans concerned about their communities where this globalization of work, capital flight and changes in corporate strategy are resulting in net job losses, wage reductions, plant closings and increased poverty.

"... Can vast productivity gains and profits in the high-tech marketplace be organized to provide more families with good jobs? . . . Can we develop a creative alternative to unemployment’s social consequences: depression, crime, alcoholism, family breakdown, abuse of women and children? And an alternative to unemployment’s economic costs ....

"Investigate a successful alternative: the Mondragón group of large-scale, high-tech, industrial and community-based companies.... Worker-owners have built a large democratically-controlled complex where they experience dignified work which is strategically and socially anchored in their communities. The[y] benefit themselves through wages, pensions, growth of their capital investments in their own diversified groups of companies and job security. Worker owners’ self interest has also led them to make the necessary investments in technical education and occupational retraining needed for competitive, technological change. They have not suffered the growing and polarizing income and skill inequality of North American workers."

(Intercommunity Justice and Peace Center Web Page <http://ourworld. compuserve.com/homepages/dlature/itseminary.mondragon.html>)

This advertisement for a study tour of the Mondragón cooperatives is posted on the World Wide Web by Intercommunity Justice and Peace Center (IJPC), a non-profit, religious organization whose mission is to promote social and economic justice. IJPC considers the Mondragón cooperative group, located in the Basque region of Spain, to be a primary model for economic-justice-oriented business and is dedicated to replicating Mondragón-style cooperation in the United States. IJPC is hardly alone among liberal and progressive groups in its attention to Mondragón. Tours are tailored for activists, planners and scholars who are interested in creating cooperatives in underdeveloped or deindustrialized regions, applying the lessons of Mondragón to ex-communist economies, or seeing the inter- nationally renowned cooperatives for themselves.2 Mondragón has been constituted as a world-wide economic tourist attraction for those who criticize capitalism’s excesses and seek a more just economy.

Paradoxically, Mondragón is also a destination for corporate executives who are determined to restructure labor–management relations and rein- vigorate profits. For example, in 1989, while I was conducting fieldwork in Mondragón,3 a management team from Polaroid arrived to visit the co-operatives. Polaroid was considering offering a stock option plan to its employees. Their tour guide, a manager in the cooperative system, told me that the team members’ mission was to determine if they could transfer ownership without yielding power to employees. The Polaroid team hoped to find in Mondragón a model for using ownership to control employees. Like social-justice-minded scholars and activists, Polaroid managers too were inspired by Mondragón.

This incongruous confluence of interests in Mondragón raises important questions: How are we to understand the ubiquitous appeal of the Mondragón cooperative model? Why would multinational corporate executives and justice-oriented activists, community-based economic developers and pro-worker academicians prefer the same business model? How might the search for ‘kinder’ or more ‘compassionate’ capitalism, which leads liberals and progressives to Mondragón, be inflected by corporate interest in the cooperatives?


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