Counterpunch Weekend Edition
June 18 - 20, 2010
Daniel S. Greenberg's Tech Transfer
More Academic Fun

By CHARLES R. LARSON

     Tech Transfer: Science, Money, Love, and the Ivory Tower
     By Daniel S. Greenberg
     Kanawha Press, 270 pp., $11.45

Although Daniel S. Greenberg’s Tech Transfer is ostensibly about 
the spurious ways that professors at major research universities 
hype their discoveries and sell them to industry (Big Pharma, for 
example), Greenberg’s satire is so broad that his rambunctious 
story is as applicable to the humanities as it is to the sciences. 
His focus is on the promotion of major scientific breakthroughs 
that universities--with coordinated help from both professors and 
administrators--rely on to generate royalties from discoveries 
once they have been transferred from the institutional research 
laboratories to industry, i.e., tech transfer. No one who has ever 
taught in higher education will fail to be amused by Greenberg’s 
hilarious romp.

When Kershaw University’s doddering and beloved president finally 
dies, the faculty fears that their days of neglectful oversight 
will come to an end. Obviously, there has to be a search for a new 
president. All of the applications for the position are left 
unopened because the search firm has its own short list. Then, the 
head of the firm warns the trustees that it’s virtually impossible 
to find a candidate who is totally clean. “Consider that with 
computer hacking and the cell-phone camera and other intrusive 
devices now universal facts of life, derogatory information can be 
just a few clicks away. And once it’s found, anything about anyone 
can be displayed on the Internet, including presidents of 
universities.”

Then, the clincher: “There was a very admirable young man—Harvard, 
Rhodes Scholar—running in a Congressional primary last year. Just 
the kind of person we’d all like to see in politics. I won’t say 
where this happened, but somehow a video of him picking his nose 
and then a minute later shaking hands with voters showed up on the 
Internet. And it was all over for him. That’s the new digital 
world for you.”

The problem, then, is how to find an untainted person to be the 
next president of Kershaw University. In a wonderful scene 
involving the board of trustees and the search firm, all the 
outside candidates are eliminated, including the candidates chosen 
by the firm itself. Never fear. There has to be some candidate 
from within the university, some nebbish professor who is so 
undistinguished and so unimaginative that there is no blot on his 
past. Enter Professor Mark Winner of the economics department, the 
Chauncey Gardiner of Kershaw University. Though he’s been at the 
university for years—his research is described as “above mediocre” 
and he’s an expert on vending machines--hardly anyone knows 
anything about him. He has, in fact, left no mark on the 
university. In other words, he’s the ideal candidate for the job.

Of the economics department itself, Greenberg writes, “The 
department, like others at Kershaw, had a geriatric tilt because 
of the federal law against age discrimination, which restricted 
forced retirement. In the absence of incontestable dementia or 
other disabling infirmities, professors were assured life-long 
employment, as long as they could get to the campus. The 
department housed multiple sects of economics: Keynesianism, 
mercantilism, monetarism, Henry George single taxing, 
libertarianism, and neo-Marxism. There were Friedmanites, as well 
as gold and sliver nostalgists, flat taxers, and a non-repentant 
bi-metalist. Randomly present among these adherents were various 
personality disorders, including hair-trigger, uncontrollable 
tempers, chronic sulkiness, and irremediable grudge-bearing. In 
combination, the beliefs and the personalities had long ago 
spawned bitter conflicts, both in the columns of learned journals 
and in face-to-face encounters at scholarly conferences and chance 
meetings, on and off campus. Many of the economics professors, 
like their colleagues in other departments, were months, sometimes 
years, late in delivering articles and reviews promised to 
professional journals, and many were years overdue in fulfilling 
book contracts. Nonetheless, conflict took priority.”

That utterly delicious passage is applicable to university 
politics everywhere. I am in awe of Greenberg, who has never held 
a full-time academic appointment yet is dead center in his 
understanding of the pettiness and the excesses of university 
faculties. There are dozens of equally revealing passages about 
academia’s worst excesses in Tech Transfer, many of them so brief 
you wonder if the narrator (and probably Greenberg himself) 
wouldn’t make a good stand-up comic. Of one faculty member with a 
whiz-bang reputation for getting federal grants, he observes, “He 
was notable for acquiring research grants, because he was notable 
for acquiring research grants.” And of the sorry state of 
post-docs he quips that a time will probably arrive when there 
will be the designation “post-doc emeritus.”

The central plot concerns a celebrated professor at Kershaw who 
discovers a formula that—when fed to rats—transforms them into a 
state where sleep is no longer necessary. The Army has 
surreptitiously funded the research under the hope that once the 
drug is used on soldiers, it will keep them fighting forever--with 
an “unexpected bonus of [never] eliminating human waste.”

The secret research (and its implications for warfare) can only 
have negative ramifications for the university’s image. Once 
Kershaw’s new president gets wind of the research project, Tech 
Transfer becomes a gut-splitting page turner.

Sit back and enjoy Daniel S. Greenberg’s wicked roller-coaster 
ride through the halls of academe. The satire is woven throughout 
every scene in this clever academic novel—the most engaging I’ve 
read in many years—but like all good humor, the sharp edge is just 
below the surface, barely hidden, but capable of cutting deeply if 
you grip the book too tightly.

Charles R. Larson is Professor of Literature at American 
University in Washington, D.C.
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