One of the most widely-discussed commercials that premiered during
the Super Bowl this year was for the Chrysler 200. Narrated by
Eminem, the misogynist white rapper from Detroit, it featured the
slogan “Imported from Detroit”.
The ad does not shrink from showing images of urban decay that
Eminem’s words accompany:
What does this city know about luxury, huh? What does a town
that’s been to hell and back know about the finer things in life?
Well, I’ll tell you — more than most. You see, it’s the hottest
fires that make the hardest steel.
Because when it comes to luxury, it’s as much about where it’s
from as who it’s for. Now, we’re from America, but this isn’t New
York City or the Windy City or Sin City, and we’re certainly no
one’s Emerald City.
It also shows images from the Detroit’s storied past, including an
identified mural that is unmistakably 1930s WPA type art, with
muscular auto workers on the assembly line. It turns out that the
mural was painted by Diego Rivera, a Mexican artist with
well-known sympathies for Leon Trotsky. His wife Frieda Kahlo had
an affair with Trotsky when he lived in Coyoacán.
full:
http://louisproyect.wordpress.com/2011/02/16/imported-from-detroit/
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