Labor Leaders Plan to Apply New Clout in Effort for Obama
By STEVEN GREENHOUSE
New York Times
March 11 2012

As the A.F.L.-C.I.O. prepares to endorse President Obama on Tuesday, labor 
leaders say they will mount their biggest campaign effort, with far more union 
members than ever before — at least 400,000, they say — knocking on voters’ 
doors to counter the well-endowed “super PACs” backing Republicans.

The same Supreme Court ruling in 2010 that set the stage for these political 
action committees to accept unlimited donations also allowed unions to send 
their foot soldiers to visit not just union members at home, but also voters 
who do not belong to unions — a move expected to increase labor’s political 
clout significantly in this year’s elections.

Unions first used their expanded ability in a big way in Ohio last November to 
educate and mobilize both union and nonunion voters in a battle to repeal a law 
that curbed bargaining rights for Ohio’s teachers, firefighters and other 
public employees. Spurred by 17,000 union volunteers, labor won in a blowout, 
with Ohioans voting 62 percent to 38 percent to repeal a law that the 
Republican-dominated Legislature had enacted seven months earlier.

“That was a pretty big wake-up call to the Republican Party and also to the 
Democratic Party, because it showed what labor unions can do when they’re 
motivated and can reach out to voters across the board,” said Randi Weingarten, 
president of the American Federation of Teachers.

With numerous super PACs expected to broadcast a flood of TV spots in support 
of the Republican nominee, the Obama campaign is looking to organized labor to 
play a major role in offsetting that. Labor leaders say they expect unions to 
spend $400 million this year on national, state and local elections — including 
$100 million by the American Federation of State, County and Municipal 
Employees — but they say their ground troops, not money, is labor’s signal 
contribution.

Union officials assert that the elections this November, at the national and 
state levels, are vital to labor’s future because Republicans have made 
repeated efforts to undermine unions, whether through Wisconsin’s legislation 
to curb public sector collective bargaining, Indiana’s “right to work” law or 
Congressional efforts to weaken the National Labor Relations Board.

Labor leaders voice confidence that they can rally millions of blue-collar 
voters behind President Obama in battleground states like Michigan, Ohio, 
Pennsylvania and Wisconsin.

“Look at what we’ve already seen this year — the super PACs have spent tens of 
millions of dollars,” Richard L. Trumka, the A.F.L.-C.I.O.’s president, said in 
an interview. “We’re going to counter that by getting people out. We’ll never 
be able to match them with money.”

The Service Employees International Union, with two million members, aims to 
mobilize 100,000 of its members this year — twice as many as in 2008 — to make 
phone calls and knock on doors.

“What’s different in our approach this year is massive investment in activating 
member volunteers,” said Brandon Davis, the service employees’ political 
director.

With unions representing 11.8 percent of all workers, labor volunteers 
canvassing in previous elections could often just knock on one in 10 doors. 
They might knock on a door and then have to walk two blocks to the next union 
household. But now they can knock on every door in a neighborhood.

“Their ability to be totally unified and focused on their message will make 
them ultimately the most decisive single player in the political landscape this 
year,” said Stephen J. Law, president of American Crossroads, a Republican 
super PAC whose founders include Karl Rove, President George W. Bush’s top 
political adviser. “Groups like us, we don’t have millions of members that we 
can readily deploy. We tend to be more active on the airwaves and mass 
communications.”

In Wisconsin and Ohio last year, Republican governors pushed through 
legislation to curb bargaining by public employees, a move they said was needed 
to balance their budgets. But labor leaders viewed those efforts as part of a 
nationwide Republican strategy to weaken unions, long among the G.O.P’s most 
effective adversaries. In recent months, some 20,000 union volunteers collected 
more than one million signatures to hold a vote to recall Wisconsin’s governor, 
Scott Walker, probably in the next few months.

“We’ve seen a systematic plan to go after Republican enemies,” said Michael 
Podhorzer, the A.F.L.-C.I.O.’s political director. “They’ve clearly tried to 
weaken unions and drain our treasuries. But the consequence has been more like 
kicking a hornets’ nest than draining our resources.”

Union strategists predict that their expanded reach will make an important 
difference in angling this year for white working-class voters. Labor leaders 
say a strong voter education campaign may swing many in this group away from 
Mitt Romney, the expected Republican nominee, and toward Mr. Obama.

According to a 2008 Hart Research poll, white blue-collar men over all voted 
for John McCain over Mr. Obama by an 18-point margin, but, in large part 
because of unions’ politicking, white blue-collar men in unions backed Mr. 
Obama by a 23-point margin.

Mr. Law of American Crossroads agreed that much of this year’s campaign would 
focus on the white working class. “It’s a demographic that President Obama has 
significant vulnerability with,” he said.

Mr. Law said American Crossroads and its sister groups, which hope to raise 
$300 million, are merely trying to keep up with organized labor’s war chest and 
ground troops. Some Republicans say labor’s campaign spending will exceed that 
of Republican super PACS.

“They’re lying,” said Gerald W. McEntee, president of the American Federation 
of State, County and Municipal Employees. “Citizens United will give them 
access to far more money than we have,” he said, referring to the 2010 Supreme 
Court decision.

The service employees will focus in part on voter registration and turnout in 
Hispanic neighborhoods (especially in Colorado, Florida and Nevada) and 
African-American neighborhoods (particularly in Michigan, Pennsylvania and 
Wisconsin.)

The A.F.L.-C.I.O. has created its own super PAC, Workers’ Voices, which plans 
to spend the $3.7 million it has collected largely to finance labor’s efforts 
to reach out to nonunion voters.

“The concept was never to be a force on TV and try to match what Karl Rove and 
the Koch brothers can do, because that’s a fool’s errand,” said the 
A.F.L.-C.I.O.’s Mr. Podhorzer, referring to the billionaire industrialists and 
supporters of conservative causes. “We firmly believe that person-to-person 
contact moves the percentages our way.”


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