NY Times April 2, 2012
White House and the F.D.A. Often at Odds
By GARDINER HARRIS

Nancy-Ann DeParle, the whip-smart and sometimes caustic White 
House deputy chief of staff, picked up The Wall Street Journal one 
summer day in 2010 and got an unwelcome shock. The Food and Drug 
Administration was proposing as part of the new health care law to 
require that movie theaters post calorie counts for popcorn — and 
this was the first she had heard of it.

In the F.D.A.’s view, the law called for moviegoers to know that 
many a buttery bucket of popcorn had more calories than two Big 
Macs, but Ms. DeParle, President Obama’s chief health adviser, 
thought the requirement was unnecessary and would probably be 
lampooned on Fox News as an especially silly example of the 
government intrusions that conservatives often mocked as the nanny 
state.

Dr. Margaret A. Hamburg, the F.D.A. commissioner appointed by Mr. 
Obama, soon heard about the White House’s displeasure and called 
Ms. DeParle at home one evening, people with knowledge of the call 
confirmed. The women had a decidedly chilly conversation. Within 
days, the F.D.A., an agency charged with protecting public health, 
backed down and dropped the notion of calorie counts for foods 
served in movie theaters and on airplanes.

Similar tussles have erupted between top administration officials 
and the F.D.A. over issues from the regulation of sunscreens and 
asthma inhalers to the enforcement of an agency decision on a drug 
to prevent premature births.

Should makers of lotions that do not prevent skin cancer be 
prohibited from calling them sunscreens, as the F.D.A. advocated, 
or should the lotions just be labeled ineffective, as the White 
House insisted? Should regulators weigh the cost of a drug or only 
the drug’s efficacy and safety?

The internal clashes over F.D.A. policy played out against a 
broader backdrop of regulatory politics. Republicans have made the 
charge that Mr. Obama is an overzealous and job-killing regulator 
— a central element of their case against his re-election. And on 
issues from clean air to investor protections, the White House has 
been carefully calibrating its election season positions.

In December, Kathleen Sebelius, the secretary of health and human 
services, drew criticism that she had put politics ahead of 
science when she overruled an agency decision that would have 
allowed over-the-counter sales of a contraceptive that helps 
prevent pregnancy after sexual intercourse, including to girls 
under age 17.

Scientists advising the F.D.A. had concluded the drug was safe and 
effective, but Ms. Sebelius, the reserved, no-nonsense former 
governor of Kansas, expressed concern that 11-year old girls might 
use it improperly.

It was the first time a cabinet member had ever publicly 
countermanded a determination by the F.D.A., the agency charged 
with ensuring the safety of foods and medicines. And it displayed 
the administration’s awareness that the politics of regulation do 
not always mesh with ideological or scientific judgments. An 
examination of these tensions shows how the Obama administration 
has often been more cautious on regulatory issues than the F.D.A. 
Its top officials — many of whom have been at the agency for 
decades — contend that their decisions should be divorced from 
politics and based solely on assessments of the science.

Three powerful women — Ms. DeParle, Ms. Sebelius and Dr. Hamburg — 
have been the main players in this struggle. As leading defenders 
of the health reform law, Ms. Sebelius and Ms. DeParle, deeply 
loyal to the president, have been in the political trenches. Dr. 
Hamburg, the polished, cerebral former head of New York City’s 
health department and a well-known public health advocate, has 
sought to balance representing the administration and the F.D.A.

Dr. Hamburg declined to respond to specific questions for this 
article and provided a brief written statement which stressed that 
the F.D.A. “will continue to work with our colleagues at the White 
House and across government to protect and promote the health of 
all Americans.” Ms. DeParle declined to comment for this article.

White House officials describe their disagreements with the F.D.A. 
as part of the normal, constructive give-and-take over policy that 
has never undermined the agency’s mission.

“Under President Obama’s leadership, the Food and Drug 
Administration has new authority and resources to help stop kids 
from smoking, protect our food supply and approve more affordable 
prescription drugs,” said the White House press secretary, Jay Carney.

The administration also views the agency’s hostility to its 
oversight as hopelessly naïve, given a 24-hour news cycle and a 
ferocious political environment that punishes any misstep.

“They want a world that doesn’t exist anymore,” an administration 
official said.

Consumer advocates credit the Obama administration with bolstering 
the F.D.A.’s budget and championing landmark legislation that 
strengthened the agency’s authority to regulate food and tobacco. 
But they also express concerns that the administration has been 
overly cautious, sitting on important regulatory policies 
regarding foods and medical devices to avoid giving Republicans 
fodder for attacks.

And some analysts worry that the administration’s increased 
engagement could erode the F.D.A.’s reputation for regulatory 
thoroughness and integrity.

“In a globalizing world, where trust is a huge part of what 
American manufacturers have to sell, the politicization of the 
F.D.A. could hurt not only consumer protection but industry 
profits as well,” said Daniel Carpenter, an F.D.A. historian at 
Harvard University. “If this trend continues, one could easily see 
major government purchasing programs in Europe, India, China and 
elsewhere saying, ‘We’re not going to follow F.D.A. 
recommendations anymore.’ ”

The tensions between the White House and the F.D.A. are also a 
window on Mr. Obama’s governing style. The White House is 
concerned about managing its message, and news reports or 
announcements — even mundane ones — that catch advisers unaware 
lead to sharp rebukes, according to health officials across the 
government.

“The White House wants to know everything, but telling everything 
takes a huge amount of work,” a health official at the Centers for 
Disease Control and Prevention said. “And in the end, it can’t 
really be done.”

Agency Independence

When the F.D.A. was considering in 1999 whether to approve the 
hugely controversial abortion drug RU-486, Dr. Jane E. Henney, the 
agency’s commissioner at the time, went to a routine meeting with 
her boss, Donna E. Shalala, the Clinton administration’s health 
secretary. Dr. Henney advised Ms. Shalala that the F.D.A. would 
use its usual product approval process regarding RU-486, which 
would mean that neither Ms. Shalala nor any other administrative 
official outside the agency would have access to information about 
its review and decision or any say in the matter.

“I get it,” Ms. Shalala said, according to accounts from her and 
Dr. Henney in recent interviews. “We need to keep the White House 
and everyone else away from you, and you have my absolute 
assurance that will happen.”

Congress gave the power to regulate food, drugs and other health 
products to the nation’s health secretary, but that authority was 
for decades delegated almost wholly to the F.D.A., which jealously 
guarded its independence.

The George W. Bush White House began more closely supervising the 
F.D.A. Republicans were critical of government regulations, and no 
agency issued more rules with greater influence over daily life 
than the F.D.A., which oversees foods, drugs, tobacco, cosmetics 
and other products that account for 25 cents of every dollar 
consumers spend.

The Bush administration repeatedly stopped the agency from issuing 
rules to prevent contamination of eggs, produce and other foods, 
though both industry and consumer groups agreed they were needed 
as the death toll rose from such incidents. Mr. Bush’s health 
department also demanded that it approve all agency press releases.

Much of the agency’s staff assumed that the Obama administration 
would restore the agency’s independence.

A Turning Point

A decision that had nothing to do with the F.D.A. proved the 
turning point in the agency’s relationship with the White House. 
In the midst of the bitter 2009 battle to pass a law to provide 
health care to tens of millions of uninsured Americans, the United 
States Preventive Services Task Force announced in November that 
most women should not get routine mammograms until age 50 because 
the risks of the X-ray screens and surgical biopsies that often 
follow outweighed the benefits in younger women.

Although the task force did not consider cost in its analysis, 
Republicans charged that its recommendation was the start of 
health care rationing, an accusation given prominent play on Fox News.

“That scared the bejesus out of everybody,” a top F.D.A. official 
said.

The Obama administration became extremely risk averse, fearing 
further controversies might jeopardize the passage of health care 
reform, agency and administration officials said. It refused many 
interview requests for agency officials and scientists until the 
health law passed.

“To the career people, that was disappointing,” a top F.D.A. 
official said. “Employees here waited eight long years for 
deliverance that didn’t come.”

A provision of the new law required chain restaurants and “similar 
retail food establishments” to post calorie counts on menus, a 
provision championed by consumer advocates and the restaurant 
industry, which favored standardized rules over a hodgepodge of 
state and local ones.

The F.D.A.’s first draft of the guidelines — approved by the 
Department of Health and Human Services and the White House — 
stated that movie theaters, lunch wagons, trains and airlines 
would be included. A report about the proposal in The Wall Street 
Journal on Aug. 31, 2010, nevertheless caught the White House by 
surprise.

“This was the era of Glenn Beck, and the White House was terrified 
that Beck would get up and say this is all part of the nanny 
state,” a senior F.D.A. official said.

Beth Martino, the F.D.A.’s chief spokeswoman, was instructed to 
write a blog post reversing the agency’s draft guidance even 
before the comment period closed and did so on Sept. 8.

Consumer advocates were outraged.

“Movie theater popcorn is such a nutritional disaster that people 
deserve to know what they’re getting,” said Margo Wootan, director 
of nutrition policy at the Center for Science in the Public Interest.

An administration official denied that the White House had worried 
about Mr. Beck and defended the decision. “When was the last time 
you went to a movie theater and you said, ‘Man, I’m so excited to 
eat here?’ ” the official asked. But the official also noted that 
the administration has not made a final decision about what food 
establishments will be covered.

The Price Factor

Then in February 2011, the F.D.A. approved an application from KV 
Pharmaceutical to sell 17P, a decades-old drug used to prevent 
premature births. Since KV’s version, called Makena, was the only 
one officially approved, the F.D.A. would normally have banned the 
sale of cheaper unapproved ones. To the agency, the only issue was 
that KV’s drug offered guaranteed safety while those made by 
pharmacists were riskier.

For years, pharmacists had been making unapproved versions of this 
injectable form of progesterone for $200 to $400 for a 20-week 
course. Though F.D.A. officials were then not aware of any safety 
complaints about the pharmacy-made 17P, they worried about 
repeated instances over the years when other pharmacy-made drugs 
had been found to lack potency or be contaminated with deadly 
bacteria.

Once it had won F.D.A. approval, KV announced its price — $30,000 
for a 20-week treatment, a hundredfold increase.

Administration officials then stepped in to halt any effort to ban 
pharmacy-made versions, citing the need to check an exorbitant 
price increase from a drug company that suddenly found itself with 
a monopoly, an increase that could burden women who needed the 
drug. The administration instructed the F.D.A. to issue a press 
release stating that, “at this time and under this unique 
situation, F.D.A. does not intend to take enforcement action 
against pharmacies” that make unapproved versions of 17P. Cindy 
Mann, the Medicaid director at the Centers for Medicare and 
Medicaid Services, sent a memorandum to state Medicaid programs 
that they were free to continue buying the cheaper versions.

An administration official said that the health department and the 
F.D.A. worked together on the 17P issue and that the White House 
was not involved.

“The notion that the statement or the action was somehow forced 
down F.D.A.’s throat isn’t accurate,” the administration official 
said.

F.D.A. officials said they had often been wrongly accused of 
considering price in drug approval deliberations and had always 
been able to reply that price was never a factor. “We can’t say 
that anymore,” a top F.D.A. official said unhappily.

Four months later, the White House approved a requirement that 
sunscreens protect equally against two kinds of the sun’s 
radiation, UVB and UVA, to earn the coveted designation of 
offering “broad spectrum” protection.

Top F.D.A. officials wanted to prohibit lotions with sun 
protection factors, or SPFs, of less than 15 from being called 
sunscreens because they do not protect against cancer or skin 
aging, while the administration insisted they could still be 
called sunscreens as long as they carried a label that said such 
lotions were ineffective. The F.D.A. replied that people often 
fail to read labels and warnings.

“It was all a personal reaction on their part,” a top F.D.A. 
official involved in the discussions said of White House 
officials. “They made it clear they used these products and they 
thought they were fine.”

An administration official said that as long as consumers are 
properly informed about the risks, they should generally be 
allowed to make such choices. Cass R. Sunstein, director of the 
White House’s Office of Information and Regulatory Affairs, 
advocates what he calls “libertarian paternalism,” a regulatory 
philosophy that encourages rather than mandates changes that 
improve or save lives. In a compromise Mr. Sunstein supported, the 
F.D.A. decided products with SPFs of 14 or lower could be called 
sunscreens but must carry warnings.

Some months later, the F.D.A. and the White House disagreed over 
whether to remove from the market the asthma medicine Primatene 
Mist because it contained chlorofluorocarbons or CFCs, banned by 
international treaty because they have been found to deplete the 
earth’s ozone layer. The F.D.A. had for years warned Primatene’s 
maker of the impending ban, but the company had not followed other 
inhaler makers and created a product that did not use CFCs even 
after an additional year’s reprieve.

Amphastar, Primatene’s maker, underwrote an expensive lobbying 
campaign to stop the F.D.A.’s planned ban.

More than a dozen members of the House signed a letter to the 
Obama administration asking for an extension of the deadline. 
Senators Pat Roberts of Kansas and Jim DeMint of South Carolina, 
both Republicans, introduced legislation that would have barred 
the F.D.A. from removing Primatene from the market because they 
said the ban was a burdensome regulation.

Such lobbying is not unusual for the F.D.A. What was unusual, 
several top agency officials said, was the effort by Mr. Sunstein 
to persuade the agency to give Primatene a reprieve. “Usually, we 
can ignore all the lobbying stuff. We get it all the time,” a top 
F.D.A. official said. “But when we get pressure from inside the 
administration, that’s when it gets really tough.”

Mr. Sunstein must approve new government rules. But in the case of 
Primatene, the law and rules were already in effect. The F.D.A. 
did not need his agreement and resisted his entreaties, officials 
said.

Mr. Sunstein would not comment for this article. An administration 
official said Mr. Sunstein’s brief use of Primatene many years ago 
had played no role in his views. Mr. Sunstein was simply asking 
for more information about the product’s market removal and was 
worried about the removal’s effects on the poor and the uninsured, 
the official said.

Disquiet among senior F.D.A. officials culminated in December when 
Ms. Sebelius overruled the agency’s decision to allow 
over-the-counter access to an emergency contraceptive called Plan 
B One-Step, a decision many public health experts saw as a 
politically motivated effort to avoid riling religious groups and 
others opposed to making birth control available to girls.

The emergency contraceptive gradually loses effectiveness the 
longer women wait before taking it after unprotected sex, so the 
case for easier access is compelling, the F.D.A. had concluded. 
The current requirement that those 16 and younger need a 
prescription means pharmacies cannot place the pills on public 
shelves, making access more difficult for all.

Susan Wood, a former head of the office of women’s health at the 
F.D.A., had resigned in 2005 to protest the Bush administration’s 
repeated refusal to make emergency contraceptives available 
without a prescription. In 2009, the White House invited Dr. Wood 
to attend a ceremony during which Mr. Obama signed a presidential 
memorandum pledging to restore scientific integrity to government 
decision-making and to listen to scientists “even when it’s 
inconvenient — especially when it’s inconvenient.”

Dr. Wood said that she feels Mr. Obama broke that promise and 
fears future administrations will overrule the F.D.A. in other 
such controversial areas.

“But I’m an optimist,” she added, “and hope that the president 
will find a way to stand by his promise.”
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