http://online.wsj.com/news/articles/SB10001424052702303546204579439170777269630?mod=WSJ_WSJ_US_News_5&mg=reno64-wsj


HAUPPAUGE, N.Y.—Should a company be called a manufacturer if it doesn't make 
what it sells? The answer isn't as obvious as it seems. Just ask Rich Cameron.

"If someone asks me at a party, I say we make binoculars," said the president 
of Carson Optical Inc., a small company tucked in an industrial park in this 
New York City suburb, adding, "It's a little bit more vague than saying we 
manufacture them."

Some refer to companies like these as "factoryless goods producers"—firms that 
handle every part of making their products except the actual fabrication. As 
industries have gone global, this model has proliferated from furniture making 
to electronics: Think of Apple Inc. and its iPhones. Now, there is a move afoot 
among U.S. government agencies to count these companies as manufacturers, which 
is a surprisingly fraught issue.

The upshot would be an overnight increase in the apparent size of the U.S. 
industrial sector without adding a single assembly line. It would also change 
its geography, as places like Silicon Valley would suddenly look much more like 
a manufacturing hot spot. Backers of the change say this would give a truer 
picture of the nation's productive capability, because these firms still do 
most other functions of manufacturing, from designing goods to overseeing their 
production and distribution.

But critics like Miles Free, director of industry research and technology at 
the Precision Machined Products Association, a trade group for small U.S. 
producers, say the change in wording would gloss over  the erosion of domestic 
manufacturing. "We think it would be bad for policy makers to say, 'Look at 
these numbers, we have great manufacturing,' " he said, when the production in 
many cases is actually taking place on the other side of the world.

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