On 8/16/07, Doug Henwood <[EMAIL PROTECTED]> wrote: > Firms pay for their ratings! - Doug
then why does anyone trust these ratings? again, I don't think they're cons as much as they "play the game," not wanting to disturb anyone. I was wrong: I thought that Moody's was like the Audit Bureau of Circulations (which is a not-for-profit). The ABC is paid by advertisers to "rate" newspapers (making sure that they don't cheat in reporting their circulations, a key determinant of advertising rates). (BTW, my father used to be a middle-level exec at the ABC. Or maybe a high level one, but it wasn't a big organization at the time and he never could become the boss.) -- Jim Devine / "Segui il tuo corso, e lascia dir le genti." (Go your own way and let people talk.) -- Karl, paraphrasing Dante.
