--- On Sun, 3/1/10, Shawn H Corey <shawnhco...@gmail.com> wrote: > From: Shawn H Corey <shawnhco...@gmail.com>
> > An onion can be pretty pared down before you lose > sight of what it is. > > I pared many an onion and you loose sight of it when the > tears start to > flow. :) And let's face it: to many people, onions stink and they *do* make you cry. That's not a positive association. Perl: the language that will make you cry. Many, many people will agree with that. And there have been huge numbers of marketing disasters which have occurred because superior products fail to customer perception. IT'S IMPORTANT. Remember that: customer perception is important. If technical superiority were all that mattered, how many people think that the current rankings of language popularity would hold? Raise your hands now! Yeah, just what I thought: no one was stupid enough to raise their hands because frankly, I don't think there are any stupid people on this list. A huge mistake that many corporations make is to change their branding. The only significant reason to do so is when the current branding has a negative association. Frankly, I don't think the camel applies. So to change our current branding to something which already has a negative association is, if not counter-productive, at least not productive (in the marketing sense. In the legal sense, it's a different matter entirely, though it's an important one). >From a marketing perspective, the camel wins hand-down. From a legal >perspective, what are the pros and cons? Frankly, I have no idea. Cheers, Ovid -- Buy the book - http://www.oreilly.com/catalog/perlhks/ Tech blog - http://use.perl.org/~Ovid/journal/ Twitter - http://twitter.com/OvidPerl Official Perl 6 Wiki - http://www.perlfoundation.org/perl6
