--- On Sun, 3/1/10, Shawn H Corey <shawnhco...@gmail.com> wrote:

> From: Shawn H Corey <shawnhco...@gmail.com>

> > An onion can be pretty pared down before you lose
> sight of what it is.
> 
> I pared many an onion and you loose sight of it when the
> tears start to
> flow.  :)

And let's face it: to many people, onions stink and they *do* make you cry.  
That's not a positive association.

  Perl: the language that will make you cry.

Many, many people will agree with that.  And there have been huge numbers of 
marketing disasters which have occurred because superior products fail to 
customer perception.  IT'S IMPORTANT.  Remember that: customer perception is 
important.  If technical superiority were all that mattered, how many people 
think that the current rankings of language popularity would hold?  Raise your 
hands now! 

Yeah, just what I thought:  no one was stupid enough to raise their hands 
because frankly, I don't think there are any stupid people on this list.

A huge mistake that many corporations make is to change their branding.  The 
only significant reason to do so is when the current branding has a negative 
association.  Frankly, I don't think the camel applies.  So to change our 
current branding to something which already has a negative association is, if 
not counter-productive, at least not productive (in the marketing sense.  In 
the legal sense, it's a different matter entirely, though it's an important 
one).

>From a marketing perspective, the camel wins hand-down.  From a legal 
>perspective, what are the pros and cons?  Frankly, I have no idea.

Cheers,
Ovid
--
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