Hi Chris, On Tue, Jul 20, 2010 at 2:24 AM, Chris Marshall <[email protected]> wrote: > Here someone else's opinion of 10 things to avoid in making a logo. > > http://weburbanist.com/2010/07/12/logo-fail-10-ways-to-avoid-making-a-creative-logo/
Interesting page. I went through each item to see how our candidate logos rank. In summary, we seem to be doing well, but some logos may be hard to read (point 10) and I should confirm that the logos look fine in gray-scale (point 7). I'll check the colours tomorrow. Here is a full run-down: 1) Uninspired Fonts - check None of the logos use cutesy fonts like comic sans or whatever. They all use a plain semi-condensed or condensed, sans-serif font. C1 uses Futura and my derivatives use Liberation Sans. 2) Stock Art - check Ok, I did get a camel silhouette from openclipart.org, but I have modified it significantly using Inkscape, especially in AT. The other elements (e.g. the Planck curve) were hand-drawn by yours truly. 3) Filters and Effects - check I knew better than to design a logo using filters with Gimp. I know you can do cool things with them, but a logo is not a good place for most filters. 4) Inappropriate Imagery - dunno I say "dunno" because "appropriate" is in the eye of the beholder. Personally I think that the PDL prompt, the Planck curve, and a camel are all highly appropriate. But that's just one man's opinion. 5) Really, Really Inappropriate Imagery ROTFL!!! 6) Fuzzy Graphics - check Our candidate logos are all non-fuzzy (as defined on this page). 7) Reliance on Color for Effect - dunno I'll check the logos in grey-scale tomorrow. I think most will be ok. 8) The Corporate Swoosh - check No swoosh for us here. :-) 9) Unnecessary Complexity - check Our candidate logos are generally fairly simple. 10) Unreadable Jumbles - partly This could be an issue for C2, C3, AL, U, AF and the recent addition from Luis (AV). This is something we should keep in mind. -- Intolerant people should be shot. _______________________________________________ Perldl mailing list [email protected] http://mailman.jach.hawaii.edu/mailman/listinfo/perldl
