Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting
http://searchengineland.com/google-announces-customer-match-upload-email-lists-for-search-gmail-youtube-ad-targeting-231737 The ability to set bids and create ad copy based on advertiser data on their customers can be much more powerful than doing so based on site visitor behavior. As George Michie, Chief Marketing Scientist for Merkle RKG, told Search Engine Land this spring when rumors about such a move were first published, "Browser behavioral targeting is a pretty crude tool - better than nothing, certainly - but pretty crude. The ability to fold in real customer insight, understanding all the brand's interactions with a person online and offline going as far back in history as you want is a gigantic leap forward. Understanding which customers prefer to buy online or off, which physical location they prefer allows for a level of personalization we just haven't had in the walled-garden of Google." - - - If this isn't handled with *exceptional* care, the probability of a privacy-related pushback would seem very high. The inherent likely publicly perceived "creepiness" level may be sufficient to cause problems for Google irrespective of other firms already using such techniques, even with world-class attention by Google to the actual privacy-related issues. This is a situation where any negative *perception* may turn out to matter much more than *reality*. --Lauren-- Lauren Weinstein ([email protected]): http://www.vortex.com/lauren Founder: - Network Neutrality Squad: http://www.nnsquad.org - PRIVACY Forum: http://www.vortex.com/privacy-info Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info Member: ACM Committee on Computers and Public Policy Lauren's Blog: http://lauren.vortex.com Google+: http://google.com/+LaurenWeinstein Twitter: http://twitter.com/laurenweinstein Tel: +1 (818) 225-2800 / Skype: vortex.com _______________________________________________ pfir mailing list http://lists.pfir.org/mailman/listinfo/pfir
