Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match
http://marketingland.com/google-email-address-audiences-customer-match-adwords-144307 Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube ... To get started with Customer Match, advertisers upload their email lists to Audiences within AdWords either manually or via the API. There is no limit to the number of lists you can upload. - - - I'm sorry. With all due respect to everyone involved, irrespective of Google's notable privacy concerns mitigation efforts for this product, and irrespective of other companies already doing the same thing, I fear this is not going to be well accepted by the public at large -- and potentially regulators and politicians -- when it comes to Google. Remember, there is already a widespread COMPLETELY FALSE public belief that Google sells personal data to third parties. Anger over ads in general has triggered an ad blocking tsunami that threatens the foundation of the freely accessible Web. Perception will rule over reality with a product like this, and the Google haters have just been handed some powerful new ammunition for their propaganda and attacks. --Lauren-- Lauren Weinstein ([email protected]): http://www.vortex.com/lauren Founder: - Network Neutrality Squad: http://www.nnsquad.org - PRIVACY Forum: http://www.vortex.com/privacy-info Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info Member: ACM Committee on Computers and Public Policy Lauren's Blog: http://lauren.vortex.com Google+: http://google.com/+LaurenWeinstein Twitter: http://twitter.com/laurenweinstein Tel: +1 (818) 225-2800 / Skype: vortex.com _______________________________________________ pfir mailing list http://lists.pfir.org/mailman/listinfo/pfir
