Publishers Straddle the Apple-Google, App-Web Divide
http://www.nytimes.com/2015/10/19/technology/publishers-straddle-the-apple-google-app-web-divide.html?partner=rss&emc=rss
The competing strategies have made it particularly tough
for publishers, which straddle apps and the web more than most
mobile categories. That is because publishers tend to use apps
to cater to the most loyal users, while using the web to be
found by new readers. As a result, many have invested lots of
time and money on a website and an app, which is a huge burden
for small publishers that cannot afford a large technology
staff.
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--Lauren--
Lauren Weinstein ([email protected]): http://www.vortex.com/lauren
Founder:
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