Full text of Google's proposal for political email to bypass Gmail
spam filters -- and an interesting sentence
Though there's now a lot of publicity concerning Google's proposal for
some political email to bypass Gmail spam filters by default, you likely
haven't seen the full proposal. It's 15 pages, it's quite comprehensive,
and it's here:
https://www.fec.gov/files/legal/aos/2022-14/202214R_1.pdf
A couple of aspects I'll point out. First, the *reason* Google is
asking for FEC approval on this proposal is apparently due to concerns
that letting some entities' email bypass spam filters might be
construed as being an "in-kind contribution" to those entities. Google
is seeking an FEC ruling that the proposal would not fall into the
in-kind contribution category.
Secondly, there's a very interesting sentence down deep in there that
is worth pondering:
Google is proposing to start this pilot with Eligible Participants
rather than other industries due to: (1) the ability to verify
these FEC-registered entities; (2) the upcoming period of expected
increased and sustained engagement by this set of bulk senders;
(3) this group of bulk senders' strong incentives to keep users
engaged for a sustained period; and (4) the ease of participant
feedback for this group of senders due to the concentrated group
of email vendors.
My reading of this suggests that Google is at least considering the
expansion of the spam filter bypass model to "other industries" -- that
is, to entities other than the political ones that are the focus of the
current proposal.
Anyway, the document is very interesting reading. My original blog
post on this issue is here:
https://lauren.vortex.com/2022/07/13/googles-horrible-plan-to-flood-your-gmail-with-political-garbage
- - -
Request invite to my private discussion forum: [email protected]
--Lauren--
Lauren Weinstein ([email protected]): https://www.vortex.com/lauren
Lauren's Blog: https://lauren.vortex.com
Founder: Network Neutrality Squad: https://www.nnsquad.org
PRIVACY Forum: https://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility
Twitter: https://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800
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