You are absolutely correct. People do not buy technology; they buy the benefits of that technology.
However, you have to first /sell/ them on the idea of Smalltalk before they will listen to your message. This is what the SRP is all about. You are talking to them, but they aren't listening to you. You are fighting perceptions and prejudices. You have to appeal to them on a /psychological basis/. That's what marketing is all about. On small local scales, you have achieved success with your clients. But if you want to grow the Smalltalk market, you cannot rely solely on grassroots and word of mouth. I've already shown you how Smalltalk has fallen off the cliff in public mindshare. Ignore this at your own peril. Denial is not a river in Africa. As for the Smalltalk Foundation, I am not trying to ruffle anyone's feathers. I am merely stating my observation. AFAICT, the SF is more of the same old, same old. What are they going to do differently moving forward? I haven't seen a plan, beyond their mission statement. But more importantly, I haven't seen a PR plan. -- View this message in context: http://forum.world.st/The-Smalltalk-Renaissance-Program-tp4797112p4797685.html Sent from the Pharo Smalltalk Developers mailing list archive at Nabble.com.
