I've learned that mounting a PR campaign is *a full-time job*. I'm dealing with Twitter and Facebook and Google+ and LinkedIn and Tumblr. I'm writing letters to a CEO and the Smalltalk Foundation and others. I'm struggling to complete and publish my Amber tutorial article. I'm *constantly* thinking of ways to improve the campaign, our websites, and my message. I burn more calories in the cranium that I do at the gym! I put in 6-8 hours a day, *every day*, on the computer working on this. And I don't get paid a single penny.
Moreover, I have to do all this while *working around my commitments* to my wife! Now, I understand why such a PR campaign has never before been attempted. /Who among you has the time???/ Only a retiree, perhaps. Who has the drive and motivation to go through all this sh*t? Only someone who truly understands the value of PR, marketing, and branding. This is why I don't think the Smalltalk Foundation will succeed in popularizing Smalltalk. No one there is capable of mounting a PR campaign. No one there /thinks/ like a marketing person. No one there has the time and energy. Their organization is not agile enough, not adaptable enough. The kind of person you need is exactly the kind you see in Mad Men <http://en.wikipedia.org/wiki/Mad_Men> . -- View this message in context: http://forum.world.st/The-Smalltalk-Renaissance-Program-tp4797112p4797675.html Sent from the Pharo Smalltalk Developers mailing list archive at Nabble.com.
