The "Advance Notice of New Edison Disc Record Releases" promoted the New
Standard, later EDISONIC Reproducers in their
Weekly Bulletins sent to Edison dealers & I thought these "blurbs" might be
of interest to list subscribers:
Weekly Bulletin No. 25 rubber stamped "Jul 25 1927" and "Jul 30 1927" offer
the "New Standard" Reproducer in an exchange
program for old diamond disc reproducers.
Weekly Bulletin No. 31 rubber stamped "6 Sep 1927" and "10 Sep 1927"
admonishes dealers to "Put a New Standard Reproducer
on Every Edison!"
Weekly Bulletin No. 36 rubber stamped "Oct 12 1927" and "Oct 15 1927"
remnarks, "These brilliant new records and all other Edison
records are heard at their best when the New Standard Reproducer is used.
Be sure that you demonstrate with a New Standard."
Weekly Bulletin No. 39 rubber stamped "Nov 2 1927" and "Nov 5 1927"
states "And for those who feel they must pay 'less than a
hundred' there's the London Upright with the new EDISONIC reproducer - now
only $ 75 list." So, by November 1927 the New
Standard Reproducer had been re-christened the EDISONIC Reproducer.
Weekly Bulletin No. 49 rubber stamped "Jan 10 1928" addressed dealers with:
"Mr. Dealer:
Do you know that efery name of an Edison owner in your town is a
potential $ 2.25 profit to you? Think of all the owners you can.
Multiply this number by 2-1/4, and you have the dollars of clear profit
which the sale of EDISONIC reproducers to them will bring you.
It's not hard - really! Even a boy, armed with the EDISONIC reproducer
and a half dozen NEW recordings, can show a surprisingly
large number of sales. It's worth a try!"
Weekly Bulletin No. 54 rubber stamped "Feb 14 1928" has a banner "Use The
Edisonic Reproducer Always - Worth Its Weight in Gold
for Demonstrating!"
Weekly Bulletin No. 57 (no rubber stamped dates) has a banner stating, "A
Good-Will Ambassador to the Homes of Your Edison Owners
- The EDISONIC Reproducer."
Weekly Bulletin No. 58 says, "Is every Edison on your floor equipped with
an EDISONIC Reproducer? It sure sells the old models!"
Weekly Bulletin No. 59 asks, "Do you equip every older model Edison you
sell with a EDISONIC Reproducer? It is a good way to
insure increased record sales!"
Weekly Bulletin No. 60 remarks, "Dealers who don't use the EDISONIC
Reproducer are still living in 'horse and buggy' days!"
Weekly Bulletin No. 61 quotes a Diamond Disc Phonograph, "Says the older
Edison Phonograph to the new EDISONIC Reproducer:
'You're What I Need!'"
Weekly Bulletin No. 62 - "The EDISONIC Reproducer carries a punch in its
singing, full-pthroated notes that makes the customer say 'I'll
buy it!'"
Weekly Bulletin No. 63 - "Keep your Cash register busy ringing up
Bulls-eyes scored with the EDISONIC Reproducer!"
Weekly Bulletin No. 64 - "To make your dollars reproduce themselves there's
nothing like the EDISONIC Reproducer."
Weekly Bulletin No. 65 - "Why is the EDISONIC Reproducer like a broom?
Because it sweeps enthusiastic customers off their feet, idle
records off your shelves, and a steady stream of cash into your pocket!"
Weekly Bulletin No. 67 - "Time to re-Edisonize your inactive Edison owners!
A hint - just play them the new EDISONIC
Reproducer. (Cash business for you if you do.)"
Weekly Bulletin No. 68 - "'New Reproducers for Old!' is heard from Maine to
California. It's the slogan for Edison dealers who are making
dollars grow out of exchanges for the new EDISONIC Reproducer."
Weekly Bulletin No.70 - "Just outside your door a market awaits cultivation
with the EDISONIC Reproducer. No. droughts - no floods --
just a crop of quickly earned profits."
Weekly Bulletin No. 71 - "14 OUT OF 15 OWNERS bought EDISONIC Reproducers
after a recent store demonstration. Maybe YOU
can exceed this record. Try it!"
Weekly Bulletin No. 72 - "After you show your customers the $ 12.75 cash
credit in their old standards, you make it easy to sell them the
EDISONIC Reproducer."
Weekly Bulletin No. 73 - "PAPER and GREEN INK - separately of little value
- together make greenbacks. You can do likewise - by
combining older Edisons with the New EDISONIC Reproducer."
Weekly Bulletin No. 74 referring to the 1928 political campaign, "KANSAS
CITY and HOUSTON Both relied on music to a large degree.
Are you campaigning for your musical candidate, the EDISONIC Reproducer?"
Weekly Bulletin No. 75 - "Speaking of Fishing - Full basket reward a day's
canvassing if you add to selling akill the lure of the EDISONIC
Reproducer."
Weekly Bulletin No. 76 rubber stamped "Jul 21 1928" - "A COOLING PLUNGE IN
THE SURF is no more refreshing than a customer's first
reaction to the EDISONIC Reproducer. Have you tried it for hot weather
sales?"
Weekly Bulletin No. 77 rubber stamped "Jul 28 1928" - "GOING OVER NIAGARA
FALLS in a barrel is a thrill few would care to experience.
But everybody appreciates the thrill of first hearing the new EDISONIC
Reproducer"
Weekly Bulletin No. 78 rubber stamped "Aug 4 1928" - "MUSIC FOR OUTDOOR
DANCING sounds far better, and carries farther, when
the Edison playing it is equipped with an EDISONIC Reproducer."
Weekly Bulletin No. 79 - "OLYMPIC CHAMPIONS are breaking records every day.
But the world champion for playing records is still the EDISONIC
Reproducer."
Weekly Bulletin No. 80 rubber stamped "Aug 15 1928" and "Aug 18 1928" -
"OUT UNDER THE STARS on the lake - that's many a vacationist's dream.
Better still to hear music coming over the water from the silver-tongued
EDISONIC Reproducer."
Weekly Bulletin No. 81 rubber stamped "Aug 21 1928" and "Aug 25 1928" -
"SHOULD A CHAMPION RETIRE? Not if all challengers
can be met and beaten, as is the case with the EDISONIC Reproducer."
Weekly Bulletin No.82 rubber stamped "Aug 28 1928" and "Sep 1 1928" -
"FAITHFUL REPRODUCTION means clarity of word and note, individuality of
voice and instrument, purity of natural tone. For such fidelity there is
no rival to the EDISONIC Reproducer."
Weekly Bulletin No. 83 rubber stamped "Sep 4 1928" and "Sep 8 1928" - "YOU
CAN BE PROUD of the EDISONIC Reproducer in
comparative demonstrations. It's a sure winner - and a sales-maker.
Let it work for you."
Weekly Bulletin No. 84 rubber stamped "Sep 10 1928" and "Sep 15 1928" - "NO
BLINDFOLD TEST is needed to prove the superiority of the EDISONIC
Reproducer. A simple comparison not only shows, but shows up
competition."
Weekly Bulletin No. 85 rubber stamped "Sep 18 1928" and "Sep 22 1928" -
"VACATIONS ARE OVER for most of us. Not so with the EDISONIC Reproducer,
which keeps tuned up to the best music winter and summer alike."
This seems to be the end of promoting the Edison Reproducer in the Weekly
Bulletins but the Edisonic Phonographs continued to be listed until
Weekly List No. 128 for August 2, 1929.
Jim Cartwright
Immortal Performances
[email protected]
> [Original Message]
> From: Steven Medved <[email protected]>
> To: Phono-l <[email protected]>
> Date: 13-Mar-2009 1:45:55 PM
> Subject: [Phono-L] Edisonic reproducer
>
>
> Was the Edisonic was made to play the electrically recorded records?
>
> If the Dance come out in March 1926 to compete with the Orthophonic and
the Edisonic in March 1927 only acoustic records were made at this time.
So even if you go with the studio recording date of July 5 1927 the
Edisonic was out for at least three months before 52089 was recorded.
>
> It seems to me the Dance and Edisonic were ways to get more volume from
the acoustic records, or am I mistaken?
>
> Steve
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> http://phono-l.oldcrank.org
