View this invite online click here 
http://www.4gtrends.com/emailblasts/telebriefings/april-2010-amdocs-2.html

You are invited to attend a Complimentary Webinar:
Sound Management of Managing Product and Service Lifecycles Maximizes
CSP Profits
Date: May 12, 2010
Time: 10:00 AM EDT, 2:00 PM GMT
COST: Complimentary

Register today! 
https://www2.gotomeeting.com/register/621967330

Sponsored by: Amdocs

WEBINAR SUMMARY:
It has never been easy for service providers to manage a constantly changing 
portfolio of thousands or even hundreds of thousands of distinct product and 
service offerings. With Communication Service Provider products and services 
changing at the speed of the light, providers desperately need to help managing 
the product lifecycle from concept to care. The goal is to not only be faster 
and more innovative than the competition, but also engage in collaborative 
product development and management with a myriad of ecosystem partners.

Yet, figuring out the right new offers, getting them to market quickly, 
tracking sales and usage, and deciding which offers and products to retire has 
challenged even the most efficient service provider.  The lack of standardized, 
integrated and simplified product information across the organization has 
prevented the CSP from creating the kind of PLM systems and processes they need 
to succeed.

Based on the latest survey on PLM led by Yankee Group in collaboration with 
Amdocs Ltd, this session will review the state of the product lifecycle 
management in telecom industry along with key requirement to reduce product 
launch costs, improve the customer experience and increase revenue of new 
offers.

OUR FEATURED SPEAKERS:

Sheryl Kingstone
Director, Telecom Software
Yankee Group

Sheryl Kingstone is a director of Yankee Group’s Telecom Software
Strategies research group with an expertise in customer centric
strategies. Kingstone’s research helps Carrier improve customer
loyalty and acquisition along with customer service transformation
strategies. Specifically, she helps clients make decisions regarding
the use of technology, business process and information to boost
revenue and optimize business performance. She also assists vendors
with custom research projects, messaging and positioning, as well as
product road map evaluations. Kingstone researches and writes on the
top trends in customer transformation processes, and evaluates a
variety of customer facing application and delivery strategies
including: subscriber experience across channels, Revenue and service
assurance strategies along with customer service issues such as
customer self  and assisted service, mobile self service, customer and
network analytics and mobile applications.

Adina Pangica Ostrovsky
Product Marketing Manager
Amdocs

Adina Pangica Ostrovsky, Product Marketing Manager, Amdocs 
With almost 15 years of experience in IT and communications, Adina Pangica 
Ostrovsky currently leads product marketing efforts for the Amdocs Enterprise 
Product Management offering which covers the core areas of Enterprise Product 
Catalog and Product Lifecycle Management. Prior to this, Adina held the 
position of senior consultant with Amdocs’ Consulting Division in 
transformation and business process optimization projects for Tier 1 and 2 
service providers worldwide: Sprint, Telstra, VF Netherlands, Elisa Finland, 
Telkom South Africa, and others. She has also spent 10 years at Vodafone 
Romania where she gained valuable practical experience in managing CRM and 
Billing implementations, customer care processes optimization and driving 
marketing projects, in training and customer care management, business analysis 
and project management positions.

Register today! 
https://www2.gotomeeting.com/register/621967330
 
We look forward to your attendance!

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