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 Sound Management of Managing Product and Service Lifecycles Maximizes CSP 
Profits


 
DATE: May 12, 2010
 TIME: 10:00 AM EST, 2:00 PM GMT
         WEBINAR SUMMARY:
 
It has never been easy for service providers to manage a constantly changing 
portfolio of thousands or even hundreds of thousands of distinct product and 
service offerings. With Communication Service Provider products and services 
changing at the speed of the light, providers desperately need to help managing 
the product lifecycle from concept to care. The goal is to not only be faster 
and more innovative than the competition, but also engage in collaborative 
product development and management with a myriad of ecosystem partners.
 
Yet, figuring out the right new offers, getting them to market quickly, 
tracking sales and usage, and deciding which offers and products to retire has 
challenged even the most efficient service provider. The lack of standardized, 
integrated and simplified product information across the organization has 
prevented the CSP from creating the kind of PLM systems and processes they need 
to succeed.
 
Based on the latest survey on PLM led by Yankee Group in collaboration with 
Amdocs Ltd, this session will review the state of the product lifecycle 
management in telecom industry along with key requirements to reduce product 
launch costs, improve the customer experience and increase revenue of new 
offers.

 
 

 We look forward to your attendance! 
 

        
OUR FEATURED SPEAKERS:
 
 
Sheryl Kingstone
 Director, Telecom Software
 Yankee Group
 
Sheryl Kingstone is a director of Yankee Group’s Telecom Software Strategies 
research group with an expertise in customer centric strategies. Kingstone’s 
research helps Carrier improve customer loyalty and acquisition along with 
customer service transformation strategies. Specifically, she helps clients 
make decisions regarding the use of technology, business process and 
information to boost revenue and optimize business performance. 

 Adina Pangica Ostrovsky
 Product Marketing Manager
 Amdocs
 
Adina Pangica Ostrovsky, Product Marketing Manager, Amdocs With almost 15 years 
of experience in IT and communications, Adina Pangica Ostrovsky currently leads 
product marketing efforts for the Amdocs Enterprise Product Management offering 
which covers the core areas of Enterprise Product Catalog and Product Lifecycle 
Management. 
 

              
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