I've let my web site rot a bit -- when I started the business six years ago I would regularly show up in relevant searches. Now Google has changed their algorithms, and I'm not popping up with the regularity I'd like -- and I'm seeing a proportional decline in new clients.
(What really sucks is that Google _used_ to put considerable weight on newsgroup postings, so all I had to do was stay active on newsgroups, answering questions that were interesting and within my competence, and business would come to me. No more, alas). So -- does anyone have recommendations for books on positioning a web site to come up in searches? I'm not interested in learning how to be an HTML jockey -- I already know that. I'm not interested in learning how to do any super-zoot high performance active web site design -- I don't have time for that (and I think it detracts from what I do). What I /do/ want to know is how I can get my site to come up when folks go searching for people who do the sort of work that I do, hopefully without having to pay Google big bundles of bribe money. I've found a few pointers, but this seems to be a book-length subject, so I'd kinda like to get a good hunk of dead tree that I can curl up with and study in the evenings when I have nothing better to do than take care of future business. TIA. -- Tim Wescott Wescott Design Services Voice: 503-631-7815 Cell: 503-349-8432 http://www.wescottdesign.com _______________________________________________ PLUG mailing list [email protected] http://lists.pdxlinux.org/mailman/listinfo/plug
