On Sunday, September 22, 2002, at 07:07 AM, Robert H. Baucom wrote:
> Don't you think the latest Apple Advertising campaign is head and > shoulders superior to ... that seen in the last 10 years? Well, the thing that is most impressive to me is that they're coming out in public and saying that Windows has problems, and naming a few specific kinds of issues, albeit many of them are more associated with Win Me and prior. Right on national TV. No one but Apple would publicly do that. That alone makes the advertising great, but I don't know effective any of it will be. It's meant as an in-your-face wake up call, but the hurdles Apple faces are huge, as are they are for some of the people who might consider it. Quick case in point: One of the guys I volunteer with has been a PC tech (not in real life, but at the place where we both volunteer) for a long time. He has a good friend that runs a print shop with lots of juicy Macs, so he's exposed and wowed by them. He says there are lots of people like him who would love to leave Windows, but don't know how. They are aware of Linux, and Macintosh, but still they don't pull the trigger. I think it's kind of like your bank: One savings account, it's easy to leave. One checking account, you can leave without too much effort. A few checking accounts, a savings account, a money market account, perhaps a CD or IRA and more, and they've got you! The deeper you are, the less "worth it" it becomes to switch. "Think different" was also great, but it preached to the choir. Windows users have what they have because they didn't think different when first choosing. The current campaign spells it out for them, which apparently is needed with a big aggressive stick. It's one step away from the famous "lemmings" TV ad, but Apple is wiser now about that. -David -- Power Computing is sponsored by <http://lowendmac.com/> and... 123Inkjets.com <http://lowendmac.com/ad/123inkjets.html> Support Low End Mac <http://lowendmac.com/lists/support.html> Power Computing list info: <http://lowendmac.com/power/list.html> --> AOL users, remove "mailto:"; Send list messages to: <mailto:[EMAIL PROTECTED]> To unsubscribe, email: <mailto:[EMAIL PROTECTED]> For digest mode, email: <mailto:[EMAIL PROTECTED]> Subscription questions: <mailto:[EMAIL PROTECTED]> List archive: <http://www.mail-archive.com/powercomputing%40mail.maclaunch.com/> Using a Mac? Free email & more at Applelinks! http://www.applelinks.com
