http://www.atimes.com/atimes/Southeast_Asia/GE03Ae01.html
May 3, 2005 
 

SPEAKING FREELY

Vietnam's press pushes for independence
By George Esper and James Borton 

Speaking Freely is an Asia Times Online feature that allows guest writers to 
have their say. Please click here if you are interested in contributing. 

South Vietnam, although backed by the power of the United States and half a 
million American troops, fell to the communist-led North 30 years ago. The 
world watched on television that chaotic day, April 30, 1975, when the Saigon 
government surrendered. 

Time has changed much about Vietnam. Early bitterness on both sides has given 
way to improved relations between Vietnam and the United States. Despite the 
legacy of war and political constraints, Vietnam's own media are slowly helping 
the nation face new challenges toward becoming a global player and aspirant to 
World Trade Organization (WTO) membership. 

During a rice shortage in the 1980s, many Vietnamese went hungry; some poor 
survived on livestock feed. Now, Vietnamese people purchase the latest mobile 
phones and Honda motorbikes and log onto the Internet for games and news. 

Each visit by Americans reaffirms Vietnam's economic, educational and cultural 
ties to its former enemy. As war memories faded, battlefields were turned into 
new housing, farmland and tourist attractions. 

For young people, there are no memories. More than half of Vietnam's 84 million 
citizens are under the age of 25. The first generation in nearly 50 years to 
come of age in peacetime has dreams for the future that don't conform to 
Communist Party slogans. 

At a time when American public support for and trust in the media is eroding, 
Vietnam's young, Internet-savvy reporters and editors eagerly strive to improve 
professional skills, enhance integrity and use technology to integrate with the 
West and globalization. Online reporting has been adopted by many of Vietnam's 
major media, and digital-era publishing has become widely popular. 

At the modern Hanoi headquarters of VietnamNet, a popular bilingual news 
website, witness a new generation of Vietnamese in front of their Sony Vaio 
computers, surfing English-language online news websites. This state-controlled 
digital media company's charismatic publisher and editor-in-chief, Nguyen Ahn 
Tuan, a 43-year-old Harvard Advanced Management Program graduate and chief 
executive of the state-owned enterprise Value Added Software Company (VASC), 
represents the face of Vietnam's digital media revolution. 

Then there's Le Minh Quoc, chief online editor for Vietnam News Agency, who has 
established a weblog, www.vietnamjournalism.com, to promote media standards, 
ethics and management, and to establish a forum for journalists. 

In a recent conversation at a bustling cafe in Hanoi's Old Quarter, where 
nearby Internet cafes were jammed with young Vietnamese, Minh spoke quietly, in 
perfect English: "I set up this site to share all I know on journalism with my 
colleagues, especially young reporters and editors; we want to become better 
reporters on the dynamic changes taking place in our country since the war 
ended." 

Progress in Vietnam is not easy to chart; often a step forward seems followed 
by a move back toward repressive party control. But with more Vietnamese 
journalists expressing interest in serious news reporting - shunning the party 
line and doing away with such onerous habits as gratuities for journalistic 
"favors" - there is reason for optimism. 

This new generation hungers for education, including in journalism, for 
information technology, and, most of all, for a chance to study in the United 
States, which they see as the place for learning what matters most. 

Here are specific recommendations to help meet Vietnam's media needs, to 
prepare its journalists to deal with new digital technologies, and to encourage 
growth of a professional and independent press, essential for grass-roots 
democracy: 


The US State Department's Bureau of Educational and Cultural Affairs (ECA) 
continues to foster mutual understanding between the United States and other 
countries through international education and training programs. 
West Virginia University's (WVU's) Perley Issac Reed School of Journalism 
actively encourages support from the State Department's Public Diplomacy 
Department to support media training programs in partnership with Vietnam 
National University's Faculty of Journalism and the Hanoi University of Foreign 
Studies. 
The planned WVU Center for the Study of Emerging Media in Vietnam seeks 
financial support from the United States Agency for International Development 
to facilitate the placement of media trainers and academic exchanges. 

Before the renovation policy known as  doi moi, the Vietnamese media were 
regarded as merely a mouthpiece for the Communist Party. With increased market 
reforms and globalization, Vietnam's media now want to improve journalistic 
standards and focus on formerly proscribed topics. 

Professional media training and programs developed by the WVU center will equip 
more Vietnamese journalists with the knowledge they need to report on official 
corruption, poverty, environmental issues, health care, integration into the 
world market, and cultural safeguards. In these ways, Vietnam's press can 
contribute to building a stronger civil society. 

WVU is working with Maryanne Reed, dean of the Perley Issac Reed School of 
Journalism, to establish a professional and academic exchange program with 
Vietnam and a Center for the Study of Emerging Media in Vietnam. She has ably 
pursued these goals, which originated with Christine Martin, former dean of 
WVU's School of Journalism and now vice president of institutional advancement. 
The project is welcomed by Vietnam's own media gatekeepers. 

"Information communication technologies are contributing to major shifts in our 
culture, society and media," said VietnamNet founder Nguyen Ahn Tuan. 

Controlling Vietnam's nearly 700 newspapers and 400 periodicals, the Communist 
Party has no room for private media. The press remains, for all purposes, a 
party outlet for educating and filtering information - not for independent news 
reporting. 

But there are clear signs of an emerging cadre of intrepid newspaper editors 
and professional journalists such as Tuan and Minh, who welcome the adoption of 
Western-style reporting standards and the promise of an independent press. 

George Esper covered the war in Vietnam for The Associated Press for 10 years. 
He retired in 2000, and since then, he has been teaching journalism at his alma 
mater, West Virginia University. 

James Borton, an independent foreign correspondent and frequent contributor to 
Asia Times Online, also serves as a media adviser to West Virginia University's 
Perley Isaac Reed School of Journalism's planned Center for the Study of 
Emerging Media in Vietnam. He is also working on a book on Asian digital media. 

Speaking Freely is an Asia Times Online feature that allows guest writers to 
have their say. Please click here if you are interested in contributing. 

(Copyright 2005, George Esper and James Borton)


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