*http://news.bbc.co.uk/2/hi/science/nature/6250080.stm


New e-waste recycling laws begin*

A much-delayed law that makes British producers and importers of electronic
goods responsible for the recycling of their products has come into force.

The Waste Electrical and Electronic Equipment (WEEE) Directive requires 4kg
of "e-waste" to be recycled per person.

Manufacturers have to fund recycling schemes, while retailers must offer
take-back services to customers.

The legislation was supposed to be operational by August 2005 but was
delayed by "major difficulties".

"E-waste", which includes PCs, games consoles, microwaves and washing
machines, is the fastest-growing form of rubbish in the European Union.

The UK produces an estimated 1.2m tonnes of e-waste each year, most of which
has been ending up in landfill sites.

Beyond the shelf

"I think this is an absolutely great piece of legislation," said Jonathan
Wright, a senior supply chain executive for Accenture, the management
consultancy.


"In the past, all that companies focused on was getting products made and
getting them out to customers," he explained.

"Now, organisations are having to think about what is going to happen after
the product has been sold."

The WEEE directive entered the statute book at the beginning of the year,
but full producer responsibility was delayed until 1 July.

Under the legislation, retailers selling electrical goods are obliged to
offer customers a free in-store take-back service on a "like for like"
basis, or help fund the expansion of a network of WEEE collection points.

Comet, one of the UK's largest electrical retailers, is among the companies
funding the upgrading of local authority-run recycling facilities.

The company's managing director, Hugh Harvey, welcomed the belated
introduction of the law.

"We believe this legislation is a really positive initiative which will make
it much easier for consumers to recycle their electrical waste," he said.

Collective responsibility

The directive has also required manufacturers to join one of 37 "Producer
Compliance Schemes" operating in the UK.

The schemes, which are monitored by the Environment Agency, collect and
recycle the e-waste on behalf of the companies.

"The amount we are responsible for is calculated by looking at the amount we
sell," explained HP's takeback compliance manager, Kirstie McIntyre.

Recycling stops harmful substances entering the environment


"We report to our compliance scheme, who in turn reports to the Environment
Agency on our behalf.

"We tell them how much IT we sold to consumers and business customers last
year; the Environment Agency then adds up all the sales by the major
manufacturers and works out percentage responsibility for each company."

However, Mrs McIntyre voiced concern that the EU directive did not offer the
same incentives as WEEE legislation in Japan.

"What they have done in Japan is introduce a more individual producers'
responsibility approach," she said.

"Instead of HP being responsible for any old IT and recycling it, we are
only responsible for HP equipment."

This had a number of additional environmental benefits, she added.

"Most of the environmental impact in complex manufactured goods is decided
at the design stage.

"If we design our products to be more recyclable at the end-of-life stage,
we not only reap the economic benefits but also the design decisions that we
have made.

"Why should we make [components] easier to remove when we are getting
everybody else's laptop back.

"At the end of the day, we have shareholders and we have to make a very
strong business case for any changes that we make.

"At the moment, we do have design changes that we can make, but we cannot
make the business case stack up because we do not get enough of our own
products back."

The WEEE Directive is scheduled to be reviewed in 2008, five years after the
EU first agreed to implement legislation to tackle the growing problem of
e-waste ending up in landfill sites.


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