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http://english.aljazeera.net/NR/exeres/129C8097-10FE-4D89-A8E6-F5F4D438AB78.htm


Apple's iPhone hits US stores*

Apple's iPhone has gone on sale in the US as crowds of gadget fans queued to
be the first buyers of the video and music playing phone that is expected to
reshape the mobile industry.

More than 600 people were lined up outside two Apple stores in New York on
Friday, waiting for the phone to go on sale.


Smaller groups of customers waited outside stores belonging to AT&T, the
phone's exclusive wireless carrier for the next two years.
Some analysts have said it could sell up to 400,000 units in the first few
days.

Apple says it aims to sell 10 million iPhones in 2008, amounting to a 1 per
cent share of the global market, but has not given a goal for the device's
launch.

"They want to extend the dominance they have in terms of their ability to
create really elegant hardware and software integration," said Mark McGuire,
an analyst with research firm Gartner.

"This is the next big business unit for them."

The iPhone launch is also viewed as a test of wider US demand for advanced
phones, which have already caught on in parts of Asia.
"Breakthrough"

Technology analysts have praised the iPhone, which combines phone, web
browser and media player, as a "breakthrough" device, but have suggested
users might have difficulty with its touch-screen, instead of a keyboard,
and sometimes slow internet connection.

Apple is expected to sell the iPhone in Europe later this year in the run up
to the holiday season.

It has not disclosed the price or the carrier, though speculation has
mounted it may reach a deal with Britain's Vodafone Group.
Sales in Asia are expected to begin sometime in 2008.

Apple's rival, Palm Inc, has said the iPhone could hurt demand for its Treo
smartphone, at least in the short-term.

"It's likely that as people try [the iPhone] out, there may be some stall in
our sell-through," Ed Colligan, Palm's CEO, said on Thursday.
Shares in Apple have gained more than 30 per cent since Steve Jobs, Apple's
CEO, unveiled the phone in January.

Many analysts say Apple stock could climb as much as 30 per cent again in
the coming year if the phone catches on, but some cautioned that the shares
are already richly valued because of the high expectations.

Not everyone was taken with Apple's new product, however. In San Francisco a
construction worker, driving by an Apple store in his pick-up truck, yelled
at the waiting crowd: "It's just a phone!"


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