> If you check the MANY many times people (photographers) are asking in the > forums about how to adapt the change from film to digital to elaborate on > their fees( how to calculate capture, how to charge for > post-processing,etc,etc) showing in a very dramatic way that almost nobody > has a real clue to this very basic aspect of the digital shooting style, and > no one has still a real clue as to how it will afect their business in the > med-long term,
Because the economic paradigm's gone Topsy-Turvy (Thank you very much!) It used to be you bought a camera and it lasted 10 or 20 years. You bought a box of film and it went out of date in one year. Now you don't have to buy film, but the cameras are out of date in a year. So the camera (body or back) has become the film and the client should pay for the expendables. With film, you knew how much the film and processing cost and marked that up. With digital, "Hmm, do I divide the cost of that back by 1,000 shots, or 2,000? And what about my time?" So, yes, everybody's kind of feeling their way here, and have developed a couple of different ways of justifying this to the client. Hence the confusion. > then why in hell are we going to embark into the printer's > side of the equation first?? Self defense. Printers, either out of ignorance (often recounted here at great length) or just to be uncooperative at loosing all that scanning income, have been doing a lousy job when dealing with digital files. (OK, make that SOME printers, and the situation is getting better.) So photographers are endeavoring to bulletproof things so they don't wind up getting the blame for good digital looking bad. Plus, for some it's interesting and fun - for others it's another revenue stream. Inevitably tho, it's a way of getting back to something visual and universal that the client can OK, like transparencies used to be. In this case it's a contract proof (of some kind) and the path to that goes thru CMYK, GCR and that whole jungle. > actually many big > corporations are taking advantage of this situation, asking for lower > pricing, since "digital is cheaper",with no film and processing and Polaroid > involved, See above and explain that to them. OR, buy a couple of cheap cameras, and at the end of the shoot, hand the camera to the client and say "I'll have a messenger pick up the camera in a couple of days when you're done getting your pictures out. Or, I can recommend a couple of places that will download and process them for you." -- Jay Busse [EMAIL PROTECTED] =============================================================== GO TO http://www.prodig.org for ~ GUIDELINES ~ un/SUBSCRIBING ~ ITEMS for SALE
