Philip Chudy wrote: > So is excellence in image fidelity and quality no more than a quaint > ritual - an evolutionary cul de sac?
Philip - apologies for the way off topic response but I hope many will find this of value:- The answer to your question (but not directly) and where the market went (or is) invest a tenner in 'Selling the Invisible - A field guide to Modern Marketing' by Harry Beckwith ISBN 1-58799-066-0 (It's on amazon with 24 hour delivery). We are all in service businesses delivering promises for future delivery for sometimes not insubstantial investment. Beckwith gives an amazing insight into what is motivating our clients and how positioning and perception differs from what we think it ought to be. The book deals with service industry in general, is written in bite size chunks of actual case history - entertaining and VERY thought provoking. Why does Suzy in accounts get to shoot the job with her digital camera? Simply ... minimum risk, minimum effort, minimum investment and the possibility of it being just good enough for the purpose. Excellence is far too risky. Certainly the best tenner I've spent this year. Although not directly relating in any way to photography, the lessons will map across and it should change the way one thinks about your service business and it's promotion. It certainly has mine. Robert Lawrence Fivebyfour Commercial Photography =============================================================== GO TO http://www.prodig.org for ~ GUIDELINES ~ un/SUBSCRIBING ~ ITEMS for SALE
