bob marchant wrote on 1/4/03 9:56 am > Hi Y'all. > > Has anybody else picked up on the intriguing announcement at the recent > European Digital Production show held in Seville? > > Apparently there is yet another camera company entering the fray with a > 'one box ' solution for digital capture. , but this one is using yet more > cutting edge technology based around specialist lens design and chip > architecture. > > The lenses are to be manufactured in a way that mimics those seemingly > impossible bi-focal contact lenses that are available from all opticians > now. > > With the contact lenses , the lens is constructed with a series > microscopic concentric circular fresnel lenses.Each alternate ring > represents one focal length, and by a slight adjustment of the eyes focus > , you can get either near sight or far sight correction. > > The as yet unnamed manufacturers claim to have produced a lens that > expands on this technology using fractal algorithm design . Combined with > some exceedingly complex capture software , this enables an image to be > captured at several different focal lengths at the same time. > > This means that we are now one step closer to that holy grail of the > advertising photographer. We can shoot once and provide our art directors > with an with a series of images with not only several different film > curves and colour balances applied , but also with several different > perspectives. Just think , if you bought several of these devices , you > could also shoot from different angles simultaneaously. > > I'm thinking of doing just that in order to deal with the "can we try it > both ways " type of commission. > > I'm also keen to invest in the promised plug ins. There is one , for > instance, that enables post capture selective focus.One of its key > features is random minimum focusing, which should make it ideal for food > photography. > > Other plug ins include camera shake/blur for lifestyle , super glossy > colour +sharp focus ( to be named 'Silk Purse') for advertising ,and > random crop for fashion. that darkens the exposure in the corners of the > frame for car photography. > > BTW, the new technology goes by the name of Fractally Adjustable Unified > Lens Technology. > > However all of the camera manufacturers I've contacted so far say that > it's not their F.A.U.L.T. > > Regards > > Bob Marchant. What's the date today? -- http://www.patrickbaldwin.com A member of The Association of Photographers +44(0)20 8891 2516 +44(0)7802 408 638
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