TIFF is just a container format that is easy to read, and lots of people
(and software) understand how to read it. Other people have used it as the
container for other kinds of files, including some camera manufacturers'
proprietary RAW files.

The point of DNG is what's *inside* the container. DNG specifies how the
sensor data is described for RGB Bayer sensors as well as all other current
sensor formats, how the sensor color response and camera settings are
described, dead pixel and noise data, black subtraction, defective pixels,
etc. It specifies the stuff that every camera manufacturer's current raw
format has in it and that Adobe has to reverse engineer for every new camera
that comes out.

This is not a ploy by Adobe to make money. It's pretty much the brainchild
of Thomas Knoll, author of Camera Raw. It's an attempt to solve his problems
as a photographer and software developer -- and in the process save money
for Adobe and everybody else who produces software that reads raw files. And
if cameras support it directly, you wouldn't have to wait for a software
update for C1, Camera Raw, Bibble, or whatever to support your new camera.
There are no plans to derive revenue from it in any way other than the cost
savings of not having to revise Camera Raw every time a new camera comes
out.

There are already cameras whose raw formats are not readable on current
operating systems with the camera manufacturer's software, because the
software that shipped with the camera doesn't run on the current OS and the
manufacturers will never update it to do so.

While there may be benefit to C1, Bibble, or Canon in writing better /
faster / stronger / sexier raw conversion algorithms, there is no benefit to
having everybody figure out afresh for every camera where they stuck the
defective pixel data this time, or having to revise their converters because
the 700Dx mark VII now saves 15 bits per sample instead of the mark VI's 13
bits.

DNG is one of those things that is a good idea for everybody -- especially
photographers (though not all the camera manufacturers are convinced of that
yet).


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