Yes, I think CBS is taking a gamble, but what are the alternatives?
Katie is coming in and it will just take some time to see how it goes.
Regards,
LelandJ
Michael Madigan wrote:
OK, but how long before they realize it's a bomb? If the CBS News bombs, that
lowers the ratings
for the whole network.
--- Leland Jackson <[EMAIL PROTECTED]> wrote:
The same way a producer can finance a movie through banks, given that he
has a Paul Newman or Mel Gibson sign on for the staring role. They are
banking on the reputation and history of the leading man, not on having
a good movie script.
Regards,
LelandJ
Michael Madigan wrote:
How can that be? How can they sell ads without knowing what the ratings are?
--- David Crooks <[EMAIL PROTECTED]> wrote:
On Monday, June 19, 2006 5:13 PM Leland Jackson wrote:
The CBS network must have lots of confidence in her, They will be
paying Katie 15
million per year, but if she can raise the rating only 2 or 3 percent,
she will have
earned her keep. Given the current CBS news rating, she should easily
be able to do
that.
I heard on the radio that CBS has already sold that much in advertising
so they are all set.
David L. Crooks
[excessive quoting removed by server]
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