Ed Leafe wrote: > On Jan 12, 2007, at 4:10 AM, Adam Buckland wrote: > >> Ed, do you think that Beckham and his fame and media exposure help US >> football's growth? > > It will help, but it won't be *the* thing. As Stephen mentioned, if > the networks can't sell commercial time, they aren't interested. One > network (ESPN) has regularly-scheduled MLS games every Saturday, and > they use picture-in-picture techniques to show a commercial while the > game is going on. Due to the nature of the game, though, unless > there's an injury stoppage, they can't find a point where there is 30 > seconds of inaction, and you end up missing something good. >
What they do here is small 5 or 10 seconds commercials that are delivered whenever the ball is out of the field or some longer ones between goals or a penalty. Then in mid-time they can have a large segment. > I think that the MLS folks were hoping that Freddy Adu would develop > into a superstar along the lines of Michael Jordan, but he's turned > out to be just another smallish forward with a wicked left foot and a > tendency to dive. > > But at least I hear that there is a new movie in the works as a > result: "Spend it like Beckham". ;-) > > -- Ed Leafe > -- http://leafe.com > -- http://dabodev.com > > > _______________________________________________ Post Messages to: [email protected] Subscription Maintenance: http://leafe.com/mailman/listinfo/profox OT-free version of this list: http://leafe.com/mailman/listinfo/profoxtech ** All postings, unless explicitly stated otherwise, are the opinions of the author, and do not constitute legal or medical advice. This statement is added to the messages for those lawyers who are too stupid to see the obvious.
