Distractions are probably good in a promotional video only to the extent that one wishes to divert attention from the product being promoted.
Certainly relevant music can add to the impact of a presentation by suggesting a mood, etc. But adding _irrelevant_ music is pointless. On Fri, 7 Mar 2014 19:45:47 -050, Raul Miller <rauldmil...@gmail.com> wrote: > Distractions are probably good, to a certain extent, in a promotional > video. Not everyone that watches the video is going to want to take action > immediately and start solving euler or investing in stocks or whatever > else. Ideally, a promotional video should be fun enough that it can find > its way through casually interested people to the seriously interested > types. And, ideally, there will be enough information present that the > serious types can find more (but that can go in the comments section). > > Of course, nothing is ever completely ideal. > > The 15 minute video is long enough that a set of "skip to topic" links > would probably be nice. That way people in a hurry can take a look and see > if they want to watch something else instead. > > If people want to study, they should probably hit some of the existing > documentation? > > For a promotional video we should instead, I think, focus more on issues of > appeal than issues of satisfaction. > > But of course, there's plenty of space on youtube for satisfaction based > videos, also. > > On Fri, Mar 7, 2014 at 4:54 PM, Murray Eisenberg <mur...@math.umass.edu>wrote: > >> A comment on Roger's comment as well as some comments on other aspects of >> the video. >> >> (1) In fact, I find the sound background not just superfluous, but >> distracting. (Yes, I know that's why we have a mute function on our >> computers' sound controls.) >> >> (2) The background globe graphic is a bit distracting, too. Clearly _some_ >> kind of background was needed for the horizontal scrolling banners; perhaps >> just a plain background or a simple color gradient would be better. (I find >> such irrelevant backgrounds akin to the sort of "chart junk" that Tufte >> inveighs against.) >> —— Murray Eisenberg mur...@math.umass.edu Mathematics & Statistics Dept. Lederle Graduate Research Tower phone 240 246-7240 (H) University of Massachusetts 710 North Pleasant Street Amherst, MA 01003-9305 ---------------------------------------------------------------------- For information about J forums see http://www.jsoftware.com/forums.htm
