http://www.atimes.com/atimes/Southeast_Asia/ME06Ae02.html

  May 6, 2011


US, China vie for influence among Indonesian riches
By Sara Schonhardt 


JAKARTA - The battle for influence between the world's economic powerhouses, 
China and the United States, is intensifying across Southeast Asia. Both 
countries are rushing to take advantage of robust growth rates and rising 
consumer demand, and the focus of their recent competition is the region's 
emerging gem: Indonesia. 

The country was practically wiped from investors' sights after the 1997-98 
Asian financial crisis, when the national coffers ran dry and the currency 
collapsed. But annual growth of around 6%, a middle class of nearly 30 million 
and a long period of political stability have made it a darling among 
businesses eager to gain influence and market share. 

As Southeast Asia's largest economy and the world's biggest supplier of coal 
and palm oil, investors have recently plowed into the country as a play on 
rising commodity prices. More recently, foreign businesses, including from the 
US and China, have seen the benefits of selling to Indonesia's large and 
expanding middle class, providing a new boost to manufacturing after falling 
off steadily since the late 1990s. 

"Southeast Asia is in China's backyard," said James Castle, the founder of 
corporate advisor Castle Asia and one of the leading market-entry strategists 
in Indonesia. It's natural that the Chinese would want to spread their 
technological and economic strengths beyond their borders, he said. 

The US, meanwhile, is vying for a slice of the pie by promoting 
technology-sharing deals and investments in commodities and renewable energy. 

Like other regional countries, Indonesia has sought to balance the competing 
interests. Many here see China as a more suitable investor - free of the strict 
regulatory measures imposed by the US and with a better understanding of 
Indonesia's infrastructure needs and low-wage manufacturing industries. 

But Indonesia also remains wary of too much Chinese influence. It wants to 
enhance its technology development, rather than just become the world's next 
low end factory floor. Officials talk of the need for better human resource 
skills and are working to boost educational exchanges with US universities. As 
the current head of the Association of Southeast Asian Nations (ASEAN), 
Indonesia also wields some influence over its neighbors. 

"It is strategic, when you look at where it's located," said Lawrence Spinelli, 
the director of public affairs for the Overseas Private Investment Corporation 
(OPIC), a US-government agency that supports private investment in emerging 
nations by providing loans and insurance to US businesses. "There is a growing 
awareness that there is this regionalism in Southeast Asia and that has started 
to get attention from some US businesses who understand that if that happens, 
like with the European Union, it's critical that you get your foot in the door 
[early]." 

Indonesia is now a comparative regional haven of democratic stability and has 
maintained conservative macroeconomic policies since the 1997-98 financial 
meltdown that bankrupted the national coffers and sent many foreign investors 
fleeing. Memories of that crisis may be one reason some OPIC investors have 
kept their distance. Of the US$13 billion OPIC's 155 member countries have 
invested in emerging markets, only $76 million has gone to Indonesia. 

Spinelli hopes the OPIC summit, which convened on Wednesday in Jakarta, will 
help to change investor perceptions, as do other high-level delegates from the 
European Union who are visiting Indonesia this week. 

Significantly, the OPIC meeting follows Chinese premier Wen Jiabao's late April 
visit to Indonesia. Wen offered Indonesia $9 billion in soft loans for 
infrastructure development, while a trade delegation accompanying him signed 
onto an additional $10 billion in commercial agreements. 

Indonesia has courted Chinese investments in light of its high and rising 
demand for major commodities, including coal and palm oil. Still, China's 
overall investment commitment remains comparatively small when compared to the 
US. Last year, China sunk a mere $170 million into Indonesia, while the US 
committed $930 million, making it the country's third-largest investor behind 
Singapore and the United Kingdom. 

At the same time China runs a significant trade surplus with Indonesia, with 
exports outpacing imports by $4.7 billion last year, according to official 
Indonesian statistics. 

Wen cited contradictory Chinese figures during his visit, putting China's 
bilateral trade surplus with Indonesia last year at a mere $1.2 billion. 

Rising fears of a widening trade gap have galvanized calls from certain 
Indonesian businesses to renegotiate the China-ASEAN free trade agreement 
(ACFTA) that took effect in 2010, stirring debate over how Indonesian 
industries could remain competitive as the country seeks improved trade ties 
with Beijing. 

Around 19% of Indonesia's goods now come from China, making it the largest 
source of the country's imports, according to Indonesian trade minister Mari 
Pangestu. However, more than 90% of those imports are capital goods, while the 
major areas of trade contention is in consumer goods, such as cheap toys, 
garments and footwear. 

That means China's transition out of low-cost goods and into higher value added 
products should be seen as an opportunity, Pangestu said. "Already we are 
seeing footwear companies, garment companies, the labor-intensive type of 
production come here." 

The US, on the other hand, remains focused on mining and oil and gas, though 
recently investors have moved into renewable energies, including 
geothermal-related ventures. Information technology companies, including Oracle 
and AT&T, are also expanding into Indonesia. 

Manufacturing previously comprised the largest component of Indonesia's gross 
domestic product (GDP). But a lack of government support for industry has led 
to crumbling infrastructure that has eroded many factories' efficiency. 
Indonesia's industry ministry says it will spend $20.3 million this year to 
revamp its textile and leather industries and provide support to become the 
world's top footwear producer. 

Officials say opposition to the ACFTA comes from a lack of understanding of the 
pact's broad benefits and vested interest groups that prefer protection to 
competition. However, industry minister M S Hidayat gave mixed reviews of Wen's 
visit, saying on an upbeat note that the billions in loans and commitments 
represented a breakthrough that would lead to more Chinese direct investments. 

At the same time, Hidayat told reporters on the sidelines of Wen's visit that 
China still favored its own industries over outsourcing production to 
Indonesia. The only manufacturing investments to emerge from Wen's visit were 
state investment firm SDIC's promised $200 million outlay in a cement factory 
and Sany Heavy Industry's $200 million in an equipment plant. 

Fawzi Ichsan, a senior economist at Standard Chartered in Jakarta, said there 
are concerns about the nature of Chinese investments in Indonesia. "Chinese 
technology is cheap, but is it environmentally friendly? Many projects also 
involve the use of the Chinese workforce, so there is a sovereign issue because 
you're not giving Indonesian labor a chance." 

The quality of Chinese-made products, including building materials, is also 
raising red flags. "Domestic consumers who bought Chinese motorcycles five 
years ago are switching back to Japanese motorcycles simply because of the 
[lack of] quality and after sales service," Ichsan said. 

Some believe the US is looking to counter rising Chinese influence by appealing 
to those fears. US investors say they're willing to work with local partners 
and commit to long-term deals, unlike their Chinese counterparts who often bid 
low to win projects but then provide little return to the domestic economy. 

"China Inc is a powerful driver, but also a force for poor decision making," 
said Castle, referring to Chinese efforts to spend its rich store of foreign 
exchange reserves with little discrimination. The result is often shoddy 
construction and deals that require renegotiation, but the promise of up-front 
investment has so far helped them gain influence over the US, he said. 

On a diplomatic level, Wen's visit notably lacked the fanfare and adulation 
that accompanied US President Barack Obama's visit here, which leveraged into 
the fact Obama spent part of his childhood in Indonesia. China, meanwhile, has 
in recent years raised concerns about the anti-Chinese pogroms that broke out 
across Indonesia in 1998. 

"Most of us are more comfortable dealing with the US, rather than the Chinese," 
said Evan Laksmana, a researcher at the Jakarta-based Center for Strategic and 
International Studies, suggesting that the US has a friendlier investment 
climate and that many elite Indonesians have spent time in the US so there is a 
sense of connection when dealing with American investors. 

He said the emerging US-China tug of war for Indonesian influence will be won 
by the country that forges a more equal partnership and not one where 
Indonesian officials feel they're being talked down to. 

Others contend there is plenty of room for both. Ichsan said both China and the 
US have their own unique experience to offer: "Chinese and US investors are 
different in nature. US investments are more technologically oriented, whereas 
Chinese investors are more adaptable to emerging markets. They are more aware 
of the domestic political challenges and they can live with them." 

Sara Schonhardt is a freelance writer based in Jakarta, Indonesia. She has 
lived and worked in Southeast Asia for six years and has a master's degree in 
international affairs from Columbia University. 

(Copyright 2011 Asia Times Online (Holdings) Ltd. All rights reserved. Please 
contact us about sales, syndication and republishing

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