At 01:06 AM 11/3/01 -0800, Tony Karavidas wrote: >The exception is that Altium has no brand recognition right now because the >name is so new...
Actually, it seems it is not so new. When the name was announced, I had an immediate aversion to it, it seemed so ... hip, only several years out-of-date hip. I thought I had heard, some years back, names like that. Trendy. Then. I may have been right. I've been told that Altium was the name for the company that owned PCAD for a time, while IBM essentially owned PCAD. Someone correct me if I am wrong! So it was not difficult for Protel to obtain the rights to the Altium name, since they bought PCAD (those rights may have come with PCAD, though I have a vague memory of the mention of some payment to IBM in connection with this). I suppose the idea was that the name *did* have recognition value. From my response and that of others here, this may have been a mistake, at least with regard to the U.S. market. If I've got the story right, it should have been noticed that PCAD as Altium was not particularly successful! But it's not a *terrible* name. Personally, what I would have done would have been to sponsor a user contest (among those using the various products), pick some acceptable names, and then poll users about them. The final decision, of course, would have been up to the board; but thousands of minds are better than a few! As long as the name chosen was reasonably popular, it would have increased user impression that the company was *their* company. Of course, Altium would need to maintain other reasons why users would feel that way, but every little bit helps. [EMAIL PROTECTED] Abdulrahman Lomax Easthampton, Massachusetts USA * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * To post a message: mailto:[EMAIL PROTECTED] * * To leave this list visit: * http://www.techservinc.com/protelusers/leave.html * * Contact the list manager: * mailto:[EMAIL PROTECTED] * * Forum Guidelines Rules: * http://www.techservinc.com/protelusers/forumrules.html * * Browse or Search previous postings: * http://www.mail-archive.com/[email protected] * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
