Thanks for your advices, I think we will end up in letting one of the
existing specialists do the silly job for us :).

NB : the business point of view is always welcome :)

Le 28/03/2013 17:43, Jonathan Vanasco a écrit :
> The cheapest option would be to host the images on Amazon S3 and send
> the email with Amazon SES.  SES charges a 10¢ CPM , and data transfer
> in is free ( so you don't have to run the app on EC2 ).  You do pay
> bandwidth, but it's their standard 12¢/GB charge.  Your effective CPM
> ends up being around 13¢.
>
> If you drop the pyramid/sqla dependency, this $59 app installs on php
> +mysql and does custom campaigns -- http://sendy.co  The downside is
> that it's not open source and there's no api.
>
> All that being said... if I had to do mass mailing + pyramid/sqla, i'd
> probably do it like this:
>
> - EC2 instance handles sending emails though SES + the bouncing + the
> receipt tracking
> - EC2 instance has an API that lets you drop a "payload" file of
> addresses + content for processing , then triggers it
> - EC2 instance has another API that does periodic data dumps and
> polling
>
> the reason i'd offload onto a dedicated EC2 system, is that mass
> emails tend to have more annoying concurrency issues.  too many people
> read the damn thing at similar times, so tracking beacons can
> bottleneck.  dealing with all the sending / bouncing can be a strain
> on your resources -- and you'll likely want to do "warmups" on your IP
> in order to deal with ISPs and email companies blocking you.  warmup
> is when you let emails trickle out, first by the dozen , then
> hundreds, then thousands -- if your IP gets flagged from suddenly
> sending too many emails, it gets blacklisted.
>
> If money isn't an object though, i'd definitely go with piping emails
> to SendGrid or SailThru which both have robust APIs.  SailThru is more
> expensive but totally worth it.  Managing your own outgoing email is a
> fucking pain -- after you get all the DKIM+SPF stuff set up, you have
> to start and maintain relationships with major providers like AOL,
> Yahoo, MSN, etc to deal with bounce and false-postivie patterns.
> That's nearly a fulltime job.  I prefer letting vendors like those 2
> handle it.  They're both better products and better priced than
> companies like ConstantContact, MailChimp, etc
>
> sorry if i got too much into the business side - i oversaw daily and
> weekly newsletters for a handful of premium publishers.
>

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