I think Linda is right - they do have to rework their business model. They
have to offer something that enough people are willing to pay for, and right
now, they're not. I love the magazines as a thing I can curl up with, but
apparently not enough people do. I think they have to look at the net, and
they have to offer something other than just fiction and poetry.
For instance, here's a blog that one of the magazines should have made, and
didn't http://io9.com/  <http://io9.com/>(ignore the strangely inappropriate
vulgarity in that one photo)

I can find out how many visitors io9 gets a day, and I'll bet it's more than
the yearly circulation of the magazines. That means advertising revenue,
possibly enough to pay for a full staff and good author rates. Maybe it
cheapens the field to associate it with TV science fiction, but it might
also broaden it.

All that said, I think Craig makes sense as well. A university (cough, UR,
cough, Higley) could support a magazine and do a fine, respectable job of
it.

I will now stop sounding like a brainwashed MBA student.

--
Jonathan Sherwood
Sr. Science & Technology Press Officer
University of Rochester
585-273-4726


On Thu, Nov 20, 2008 at 9:28 AM, delancey <[EMAIL PROTECTED]> wrote:

>
> I don't think anyone would think it crass; rather, it's safe to
> conclude that they'd take any advertising they could get but they
> can't get any.
>
> On Nov 20, 8:29 am, Linda G <[EMAIL PROTECTED]> wrote:
> > Yes, their core
> > readership might find it crass, but hey, we're talking survival here.
>
> >
>

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