This is actually one of the most encouraging things I've read in a while. Yes, 
it means we are probably in for a period of demagoguery, which can turn ugly, 
but the end result should be a much more engaged electorate.

-- Ernie P.

http://sethgodin.typepad.com/seths_blog/2010/10/how-media-changes-politics.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29&utm_content=Google+Reader

How media changes politics

If you want to get elected in the US, you need media.

When TV was king, the secret to media was money. If you have money, you can 
reach the masses. The best way to get money is to make powerful interests 
happy, so they'll give you money you can use to reach the masses and get 
re-elected.

Now, though...When attention is scarce and there are many choices, media costs 
something other than money. It costs interesting. If you are angry or 
remarkable or an outlier, you're interesting, and your idea can spread. People 
who are dull and merely aligned with powerful interests have a harder time 
earning attention, because money isn't sufficient.

Thus, as media moves from TV-driven to attention-driven, we're going to see 
more outliers, more renegades and more angry people driving agendas and getting 
elected. I figure this will continue until other voices earn enough permission 
from the electorate to coordinate getting out the vote, communicating through 
private channels like email and creating tribes of people to spread the word. 
(And they need to learn not to waste this permission hassling their supporters 
for money).

Mass media is dying, and it appears that mass politicians are endangered as 
well.


-- 
Centroids: The Center of the Radical Centrist Community 
<[email protected]>
Google Group: http://groups.google.com/group/RadicalCentrism
Radical Centrism website and blog: http://RadicalCentrism.org

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