Politics Daily
 
MSNBC's Bad Week: Keith Olbermann Is Busted, Ratings  Slump

 
 
_Luisita Lopez Torregrosa_ 
(http://www.politicsdaily.com/bloggers/luisita-lopez-torregrosa/) 
Correspondent

 
 
NEW YORK – It's not been a good week for MSNBC.Its high-profile anchor and  
one of the key exponents of that cable news network's liberal politics, 
Keith  Olbermann, was _suspended _ 
(http://mediadecoder.blogs.nytimes.com/2010/11/05/olbermann-suspended-from-msnbc-for-campaign-donations/)
 on Friday 
without pay for making  contributions to three Democratic candidates this 
election season.
 
MSNBC's president, Phil Griffin, said in a statement, "I became aware of  
Keith's political contributions late last night. Mindful of NBC News policy 
and  standards, I have suspended him indefinitely without pay."
 
What his suspension might mean to Olbermann's future was not clear.  
Olbermann has acknowledged to NBC that he _gave $2,400 to the campaign of Jack 
Conway_ 
(http://www.theoaklandpress.com/articles/2010/11/05/news/politics/doc4cd44cf8c769c742884030.txt)
 , the U.S.  Senate candidate in Kentucky who 
opposed the eventual winner, Rand Paul, a  Republican tea-party leader, 
according 
to The Associated Press. Olberbann also  donated $2,400 each to two Arizona 
U.S. House members seeking re-election, Rep.  Raul Grijalva, who won, and 
Rep. Gabrielle Giffords, whose race was still too  close to call.
 
NBC prohibits its staff from working on or  donating to political 
campaigns. Olbermann's bosses found out about the  donations only after they 
were 
made. The website Politico first reported the  donations.
 
Olbermann has had a rocky career at MSNBC, where he hosts the channel's  
most popular program, "Countdown," at 8 p.m. But his intense and mercurial  
personality, both on and off the air, has drawn and at times repelled  viewers.
 
His vitriolic on-air battle against his 8 p.m. counterpart on Fox News,  
Bill O'Reilly, has sometimes backfired, especially in the ratings, where  
O'Reilly leaves Olbermann in the dust.
Within the NBC and MSNBC News organization, Olbermann has been a volatile  
and polarizing personality. He has clashed with Chris Matthews, host of  
"Hardball," over air time and other issues, and he has also clashed with 
Griffin  and other network managers over editorial decisions.
Olbermann was a co-anchor of the network's election coverage this week,  
which drew criticism for its hostile interviews of Republican Congresswomen  
Michele Bachmann and Marsha Blackburn.
But worse, MSNBC came out far behind in the ratings.
 
Fox News, its conservative archrival, _drew the biggest election-night 
audience _ 
(http://www.politicsdaily.com/2010/11/04/abc-fox-bring-in-big-ratings-on-election-night/)
 overall,  topping all cable-news and broadcast networks 
on Tuesday. Fox News averaged  nearly 7 million viewers between 8 p.m. and 
11 p.m., according to Nielsen  Co.
 
CNN averaged 2.4 million viewers and MSNBC averaged just under 2  million.
 
ABC's coverage brought in the most viewers among broadcast news but fell  
behind Fox News. Nielsen data released Thursday showed an average of 6.8 
million  viewers tuned in to the ABC telecast. The coverage, anchored by Diane 
Sawyer and  George Stephanopoulos, got a boost from its lead-in, "Dancing 
With the  Stars."

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