I didn't watch the speech, but I think he's onto something: Obama may have 
finally stumbled onto a winning message (for better or worse).  Whether he can 
make it stick given the Democrats notorious lack of discipline will be an 
interesting story to watch...

E

http://www.time.com/time/politics/article/0,8599,2044563,00.html?xid=newsletter-weekly

Obama's SOTU Success: Making Democrats the Party of Optimism


President Obama delivers his 2011 State of the Union

Brendan Smialowski / Getty Images


We never really came up with a catchy name for the past decade — the Awful 
Oughts? The Total Zeros? Whatever it was, the decadus horribilis is officially 
over. Barack Obama's 2011 State of the Union was the first such address this 
century that wasn't overwhelmed by war or financial collapse. It was the 
beginning of a new era, a return to business as usual. Indeed, it was a return 
to many of the issues that plagued the country in the 1990s: budget deficits, 
international competitiveness, the need to reinvent government, health care, 
education. In terms of content, it was a speech that could have been delivered 
by Bill Clinton. It wasn't exactly a barn burner, and its muted, 
non-confrontational message was reinforced by the integration of Democrats and 
Republicans in the House chamber, a seating arrangement that served to restrain 
the usual animal spirits.

And yet, there was something new here: two years into his presidency, Obama has 
discovered the power of storytelling. I was always struck by how few anecdotes 
he told when he was running for President; his rhetoric was more about we than 
he or she, even though telling stories about actual people is one way 
politicians can demonstrate that they are actual people too, sort of. Ronald 
Reagan, who invented the tear-jerking hero sitting in the First Lady's box, was 
the master of this. But Obama's brilliant Tucson speech hinged on the character 
and dreams of a 9-year-old girl, on the human qualities of all the victims, and 
his State of the Union speech was a nonstop round of inspirational 
storytelling. The heroes of those stories were almost all entrepreneurs, an 
interesting choice for a Democrat; even the non-entrepreneurs — the principal 
who turned around a Denver school, the 55-year-old factory worker who was 
getting a degree in biotechnology — were entrepreneurial, taking charge of 
their lives and institutions. (See the top 10 State of the Union moments.)

It was, in fact, amazing how conservative a speech it was. The three big goals 
— innovation, education and infrastructure — have been around since Henry Clay. 
Obama talked about them in a manner that George H.W. Bush might have employed. 
When he dealt with education, he eschewed the standard Democratic talking 
points about early-childhood programs like Head Start, which have become code 
words for spending more money on poor kids. Instead, he talked about 
accountability, which is code for breaking the stranglehold of teachers'-union 
work rules. When he talked about innovation, it was the small-business loan 
that a Michigan solar-power company received — or the creative, private-sector 
by-product of a perceived national security threat, the "Sputnik moment." When 
he talked about infrastructure, he insisted that "we'll make sure this is fully 
paid for, attract private investment and pick projects based on what's best for 
the economy, not politicians." Even his effective defense of health care reform 
was anchored in promises to lift onerous regulations on small businesses and 
work for malpractice reform.

Not much socialism there, and nothing for Republicans to grab on to and screech 
about. There was little substance or controversy of any sort. When the 
President says he's going to freeze domestic spending for five years, saving 
$400 billion, and uses a good chunk of the evening to talk about all the breaks 
he's going to give the business community, it becomes prohibitively difficult 
for Congressman Paul Ryan, offering the official Republican response, to argue 
that the country is wantonly heading down the tubes. And I found myself utterly 
amazed when Obama celebrated our gay members of the military. (See more on 
President Obama's speech and his calls for unity.)

And that was the most remarkable thing about the speech: Obama completely 
reversed the American political calculus of the 1980s and '90s. He made the 
Democrats the party of optimism and the Republicans the party of root canal. 
Someone really should have told Ryan that there isn't much mileage in comparing 
the U.S. to Greece or Ireland; it's a false analogy, in any case. Indeed, the 
notion of the Republicans having, as their official spokesman, a guy who has 
proposed making serious cuts to Social Security and Medicare while privatizing 
both — positions that are opposed by 80% of the American people — is strong 
evidence that the GOP, in its post-election exuberance, has already lost touch 
with the public. (Comment on this story.)

By contrast, Obama's biggest applause line was about American exceptionalism: 
"As contentious and frustrating and messy as our democracy can sometimes be, I 
know there isn't a person here who would trade places with any other nation on 
earth." This came near the end of the speech — which is where great applause 
lines should come — and it was greeted by a visceral roar, and then followed by 
the story of yet another entrepreneur, the Pennsylvania drilling machinist who 
saved the Chilean miners. This was deft on so many grounds. It subtly addressed 
the Republican extremists who question Obama's patriotism, and it put him 
squarely — with Reagan — on the side of sunshine and enterprise. That is the 
winning side in American politics: you tell inspiring stories and sell soap 
bubbles.

See Mark Halperin's take on President Obama's 2012 re-election chances.

See pictures of White House events on TIME's Washington Photo Blog.


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