I agree about the importance of branding which is why I've gone with the 
term "moderate."  It was a strategic decision because I've done enough 
voter registration to know that voters will check the box that is best 
aligned with the way they perceive themselves to be.  I've seen plenty of 
voters register with the American Independent Party because they think it's 
the same as registering as an independent.

But aside from the strategic consideration, I think that the verb moderate 
opens up a process space that can better accomodate liberals and 
conservatives who are not extreme in their views.  In other words, 
moderation promotes deliberation which leads to comprimise - and sometimes 
even consensus.  Conversely, the "center" invokes a limited area of space 
on a single axis political spectrum.

Having said that, I don't have any skin in this game.  Call it what you 
want, there's not yet any organizational infrastructure.  But the 
experimentation we're seeing will lead to a convergence of all the players 
in this nascent movement.

I was a philosophy major in my undergrad and seriously considered Ph.D. 
programs.  Then I realized I wanted to actually get something done before I 
die.

:: ash

-- 
Centroids: The Center of the Radical Centrist Community 
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