Investor's Business Daily
 
Stop Treating The Symptoms, Cure 'Too Big To Fail'  Disease
By _CAMDEN R. FINE_ 
(http://www.investors.com/search/searchresults.aspx?source=filterSearch&Ntt=CAMDEN+R.+FINE&Nr=OR(Author:CAMDEN+R.+FINE,Author:Camden
+R.+Fine))  Posted  04/17/2012
 
In an opinion piece titled "_Dissolve 'Too Big To Fail,' Not Large  Banks_ 
(http://news.investors.com/article/606741/201204041743/dont-dismantle-big-ban
ks.htm?Ntt=frank-keating) " published in the April 5 edition of Investor's 
Business Daily, Frank  Keating — president of the American Bankers 
Association — wrote that we should  not focus on the word "big" in the moniker 
"too 
big to fail" but rather put more  focus on the word "fail." 
His thesis is that the multitrillion-dollar megabanks themselves are not 
the  problem and we should not attempt to break them up, but rather we should 
have  procedures to "fail" these systemically dangerous banks. That would be 
all well  and good if what he meant by "fail" had the same meaning as the 
word "fail" has  for all institutions that are "too small to save." 
I could write an entire piece on "too small to save," but the point I want 
to  make here is that we have to stop treating the symptoms and instead cure 
the  disease. The disease is the policy of too-big-to-fail. 
Standard Oil Model 
Focusing on the word "fail" leaves the word "big" and all the negative  
repercussions that fact has for the financial services industry and our 
economy.  It does nothing to cure the market distortions, the skewing of 
regulatory 
policy  and actions, damage to consumers and the cumulative effect of 
regulatory burden  enacted on all banks, large and small, in regulatory 
attempts 
to control the  disease of "too big to fail." 
Several third-party studies, some by the Federal Reserve System itself, 
point  to the many market advantages that too-big-to-fail banks enjoy over all 
other  competitors. Even a free market guru like former Fed Chairman Alan 
Greenspan,  whom many credit with spurring the creation of too-big-to-fail in 
the first  place, testified that banking regulators should consider breaking 
up financial  institutions considered "too big to fail." 
On Oct. 15, 2009, Greenspan stated, "If they're too big to fail, they're 
too  big." He went on to say "In 1911 we broke up Standard Oil — so what 
happened?  The individual parts became more valuable than the whole. Maybe 
that's 
what we  need to do." 
I agree with Greenspan, and I could add that in more recent times we did 
the  same to AT&T, and the pattern repeated. The parts became more valuable 
than  the whole and spurred competition and the communications revolution — 
adding  tens of millions of jobs to our economy. Think iPhone. 
One need only look to Japan for examples of what  the disease of 
too-big-to-fail does to an economic and financial system. In 1989  Japan had 
eight of 
the 10 largest banks in the world. Everyone was supposed to  learn Japanese, 
and business consultants, pundits and nearly every business book  were all 
saying that America needed to adopt the business models of the Japanese  to 
stay competitive. If our largest financial institutions were not in the top  
20, how could America possibly hope to compete and prosper  internationally?
A Spreading Cancer 
That was then, this is now. And we all know what happened to the Japanese  
economy over the past 20 years (the lost decades). What happened to the U.S. 
 financial system and economy when we abandoned the traditional banking 
models  that created the greatest economy the world has ever seen, and blindly 
followed  the Japanese model of "bigger is better" down the rabbit hole? We 
wound up in  fantasy land, and paid the price! 
So, let's stop trying to treat the symptoms and instead cut out the 
disease.  "Too big to fail" is a cancer on our economic body, and it is 
spreading 
and  getting worse. As long as these too-big-to-fail creatures survive and 
get  bigger, America's financial markets, consumers, regulatory apparatus, and 
 ability to have truly free markets will be distorted and will diminish 
over  time, ultimately killing our economic future. 
As President Teddy Roosevelt's attorney general, Philander Knox, famously  
said in 1902 before the U.S. Supreme Court in the landmark case Northern  
Securities v. United States, "Uncontrolled competition, like unregulated  
liberty, is not really free." Or put in today's vernacular, uncontrolled asset  
concentration (which was why Roosevelt sued Northern Securities in the first 
 place) is not conducive to a free market. 
Bust 'Em Up 
Teddy Roosevelt understood that treating the symptoms of asset 
concentration,  which creates too-big-to-fail, would not cure the disease. So 
he decided 
he  would cure the disease and bust up the "trusts" (the term used in T.R's 
day in  place of "too big to fail"). 
Teddy Roosevelt, the "trust buster," unleashed the full potential of  
America's economic power on the world by breaking up the business oligopolies  
that were strangling America's economy in his time. 
In the spirit of Teddy Roosevelt, Independent Community Bankers of America  
will work with Congress to stop the 21st century "trusts" from choking Main 
 Street to death. We will work to cure the disease, not just treat the  
symptoms. 
• Fine is president and CEO of Independent Community Bankers of  America.

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