For Billy, as he's the only human I know that still uses AOL.

AOL Dialup Dashboard: Hanging In There With 2.8 Million Subscribers
AOL reported its fourth quarter 2012 results today, posting its first growth in 
8 years (!). Below, an updated version of my decade-of-AOL-dialup chart, a new 
look at how AOL (sorta) makes money, and one of my favorites, the AOL vs. 
Netflix decade of moving in opposite directions.

First, the big picture for AOL dialup: Continued, albeit slower decline. At the 
end of 2012, AOL had 2.8 million subscribers, down almost half a million from 
2011. But it only lost about 100,000 subscribers from the end of September, a 
lower-than-average drop.



AOL also reported how its different business segments contribute to its sales 
and profits.

The story forever has been that AOL’s dying dialup business directly generates 
most of its profits and indirectly, its biggest chunk of revenue. Subscriptions 
themselves are just 29% of AOL’s sales. But the newly reported “Membership 
Group” — including AIM, AOL Mail, search revenue from AOL subscribers, etc. — 
generates the biggest chunk of sales and more than all of its profits. (That 
is, the segment itself is more profitable than AOL as a whole.)

Meanwhile, AOL’s “Brand Group” — AOL.com, HuffPost, Patch, Engadget, 
TechCrunch, etc.; the future of the company — generates almost as much revenue 
but almost zero profit.



Summary: AOL still relies too much on its “old” business. But at least it still 
has it.

Lastly, an updated version of one of my favorites. It’s hard to find two 
companies that better represent the old and new Internet eras than AOL and 
Netflix. Both are primarily subscription-based companies, both looking for 
about $10-20 per month from you. And as you can see, their popularity is almost 
exactly the opposite of each other.



This makes perfect sense, of course. AOL represents dialup, and Netflix 
broadband. You’d generally only want one or the other — not both.





Source: http://www.splatf.com/2013/02/aol-charts-4q12/

(via Mr. Reader)


Sent from my iPad

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