Psychology Today
 
 
 

 
_Ulterior Motives_ (http://www.psychologytoday.com/blog/ulterior-motives)  
How goals, both seen and unseen,  drive behavior 
by Art Markman, Ph.D. 



 
 
 
Goal Conflict Helps You See Both Sides of an Issue

Conflicting goals reduces confirmation  bias. 
Published on August 30, 2013 
 
 



One of the most persistent findings in psychology is confirmation _bias_ 
(http://www.psychologytoday.com/basics/bias) .  When we have a belief about  
something in the world, we tend to seek out information that will confirm 
that  belief.  For example, if you meet a new person, and you believe that they 
 are an _extravert_ (http://www.psychologytoday.com/basics/extroversion) , 
you might focus on finding out  information consistent with that belief 
(like whether they enjoy attending big  parties and meeting new people) rather 
than information inconsistent with that  belief (like whether they enjoy time 
alone or like to stick with the same close  circle of friends).   
An interesting paper by Tali Kleiman and Ran Hassin  in the September, 2013 
issue of the _Journal of Personality and Social  Psychology_ 
(http://psycnet.apa.org/journals/psp/105/3/374/)  suggests that people might be 
more  
prone to consider two sides of an issue when they are experiencing a goal  
conflict. 
 
_Goals_ (http://www.psychologytoday.com/basics/motivation)  drive our 
behavior. One thing that makes it  difficult to achieve our goals, though, is 
that sometimes they conflict.   For example, a student might want to study in 
order to get a good grade on an  upcoming exam, but might also want to go out 
with friends to have a good  time.  When it is not possible to do both, the 
goals are in  conflict.  
Kleiman and Hassin suggest that when goals conflict, it puts people in a  
mindset that forces them to consider two sides of issues, because resolving 
the  goal conflict requires that people consider the strengths and weaknesses 
of the  opportunities before them.  Interestingly, goals can conflict even 
when  people are not consciously aware of the conflict. 
To test this possibility, participants were brought to the lab to do what  
they were told were two unrelated studies.  First, they did a lexical  
decision task.  In this task, they see strings of letter and have to  respond 
whether they form a word.  If they saw the letters BROGI, they  would respond 
that it was not a word.  If they saw the letters PARTY, they  would respond 
that it was a word.  One group saw words that referred to  both an academic 
goal (like CLASS and STUDY) and a social goal (like PARTY and  MOVIE).  This 
condition created an _unconscious_ 
(http://www.psychologytoday.com/basics/unconscious)  goal conflict.  A second 
group  saw words that were not 
consistently related to any goals. 
After doing this lexical decision task, participants were told that they  
could ask a series of questions to someone to find out whether he was an  
extravert.  They were given a list of 25 possible questions and were asked  to 
pick 12. Ten of the questions would ask for information that would confirm  
that the person was an extravert.  Ten of the questions would ask for  
information that would suggest the person was an _introvert_ 
(http://www.psychologytoday.com/basics/introversion) .  The remaining questions 
were  unrelated 
to extraversion.  
People in the control condition chose far more questions relating to  
extraversion than introversion.  The people who were given the goal  conflict 
asked about the same number of extraversion and introversion  questions.  This 
result suggests that people primed with a goal conflict  were not influenced 
by confirmation bias as strongly as those given no goal  conflict. 
A second study primed people with words that were opposites rather than 
just  goal conflict, and found that opposites still lead to a confirmation 
bias.   A third study found that when people were primed with two unrelated 
goals that  do not conflict directly, they still exhibit confirmation bias.  
Each of  these studies also replicated the finding that goal conflict reduces  
confirmation bias. 
Putting these results together, the motivational system influences both  
actions and thinking.  Clearly, having an active goal pushes you to act in  
ways that are consistent with the goal. An active goal also pushes people to  
think about information that is related to that goal.  But, when goals  
compete, it pushes people to think in ways that will help them to resolve  
conflicts.  Reducing confirmation bias is one way to help resolve those  
conflicts

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